S15EP06: Write a book... for 1 person!

Laurie is an extraordinary woman. She's been a Chief of Staff for a Fortune 10 company and she wants my advice on the book she's writing. But you know me... I don't play that way! You see, a great coach provokes their clients thinking, rather than validating it. A great coach gives their clients bigger questions to live into, rather than answering the questions they have for them. Too many people make the mistake of trying to write a book for a million people. I propose instead that you write a book for ONE person... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules