S1E06 - Eric Siu: Podcast Marketing and Reaching 1.2 Million Downloads per Month With a Daily Podcast

In this episode, we have Eric Siu, the Owner of Single Grain, a multimillion-dollar digital marketing agency that he bought for just $2. Eric doesn't just help his agency clients with content marketing, he actually practices what he preaches.As a veteran podcaster with over 2000 episodes recorded, he is the host of the Leveling Up podcast, interviewing entrepreneurs and savvy marketers, as well as co-host of the daily podcast Marketing School: Sharing unconventional marketing wisdom with fellow marketing guru, Neil Patel. Starting off Leveling Up with 9 downloads a day for the first year to 30, and now 100k downloads per month, Eric knows perseverance like no other, going through a harsh podcasting journey to get to where he is now.Major points:Eric's strategies for growth hacking, marketing and repurposing your podcastsWhat Single Grain did to land a $800,000/year deal for the daily show Marketing SchoolHow to leverage relationships from your podcast to become leads for your business and build a community around your brandIn the FREE bonus episode, Eric talks about the power of one-person media companies, building a community through online events and how a podcast benefits from keyword ranking. Just sign up to the premium feed on Supercast by going here!Enjoy!If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!Follow Supercast: @supercastFollow Jason: @jsewhoyTimestamps2:35 Taking control of his career: How Eric Siu started in internet marketing3:53 How Eric Siu saved Single Grain5:31 "If I can save this company, I can do anything"8:50 The Single Grain collection of different businesses10:27 Starting the Leveling Up and Marketing School podcast with Neil Patel12:48 Single Grain gets 15% of its clients from podcasting13:55 How Eric helps his podcast guests and interviewing angles15:23 Eric's podcast audience and the peer group16:48 Alley-Ooping relationships and getting clients from your podcast18:20 Eric Siu's growth hacks for marketing podcasts20:45 Hacks can get you banned in podcasting21:48 How Eric repurposes his podcasts22:53 "SEO and content marketing is 50% of our customers"24:35 $800,000 a year for Marketing School and other podcast income streams26:57 If you want to monetize your show, find out what your audience needs28:22 Gauge their interest level and looking at competitorsLinksSingle Grain WebsiteSingle Grain FacebookEric Siu's YouTubeSingle Grain's TwitterSingle Grain's Instagram