S1E10: Coming full circle at the Big Ten Championship

On this episode, we're joined by Keely McMahon, an alum of the School of Journalism and Communication's advertising program. Keely shares about her experience studying at the SOJC and how her studies prepared her for success working behind the scenes of the 2024 Big Ten Football Championship Game. Topics Why Oregon? [0:48] Student experience in the SOJC [2:05] Navigating post-graduation [3:15] The day-to-day as a junior strategist [7:12] Lessons from the SOJC [8:12] Behind the scenes at the Big Ten Championship [11:05] Key lessons and insights [12:37] Guest Keely McMahon, BS '23 (advertising) Resources SOJC undergraduate advertising program, learn more about the advertising program within the School of Journalism and Communication, where you can build creative and strategic skills for a future in the advertising industry. Ad Team, discover more about the hands-on opportunities offered by Ad Team from building mock campaigns to competing in the National Student Advertising Competition. School of Journalism and Communication, explore the UO's School of Journalism and Communication and the many resources and experiences it provides to guide students in journalism, advertising, media studies, and public relations majors to grow their storytelling, media, and strategic communication skills. After Hours, check out this student organization for SOJC advertising students focused on creative collaboration and building a portfolio through workshops, a mentorship program, and a weekly newsletter helping students explore the resources provided at the UO. Duck TV, learn about the professional practicum for broadcast students at the SOJC. At Duck TV, students get hands-on experience in television studio production, anchoring, and field reporting and shooting. Listen to more episodes and explore the Oregon Podcast Network at news.uoregon.edu/podcasts