EPISODE · May 31, 2021 · 21 MIN
S1E11: Work Flows
from Making the Media · host Avid Technology
Top-down technology decisions don’t win tech leaders any popularity awards—but most importantly, they run the risk of missing crucial needs that weren’t properly articulated. In this episode we ask: What’s a better process for making technology decisions that truly reflect evolving news workflows? How has the democratization of technology given end users a voice? And how do you go about building a user-first tech stack? Our Guest This Episode Morten Brandstrup is Head of News Technology at TV2 in Denmark, where he bridges the gap between news production and technology, with a focus on providing the right toolbox for reporters and photographers. He has spent his professional life in news, event, and sports production, having been a sound engineer, cameraman, director, editor, satellite operator, and field producer. More Resources For more on this topic, check out: The Evolving Role of the Broadcast Journalist Making the Media S1E05: Our Virtual Reality MediaCentral | Collaborate Contact Us Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Rachel Haberman Social: Wim van den Broeck Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds Theme Music: Greg “Stryke” Chin
What this episode covers
Top-down technology decisions don’t win tech leaders any popularity awards—but most importantly, they run the risk of missing crucial needs that weren’t properly articulated. In this episode we ask: What’s a better process for making technology decisions that truly reflect evolving news workflows? How has the democratization of technology given end users a voice? And how do you go about building a user-first tech stack? Our Guest This Episode Morten Brandstrup is Head of News Technology at TV2 in Denmark, where he bridges the gap between news production and technology, with a focus on providing the right toolbox for reporters and photographers. He has spent his professional life in news, event, and sports production, having been a sound engineer, cameraman, director, editor, satellite operator, and field producer. More Resources For more on this topic, check out: The Evolving Role of the Broadcast Journalist Making the Media S1E05: Our Virtual Reality MediaCentral | Collaborate Contact Us Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Rachel Haberman Social: Wim van den Broeck Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds Theme Music: Greg “Stryke” Chin
NOW PLAYING
S1E11: Work Flows
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m