PODCAST · tv
Making the Media
by Avid Technology
A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month. Send us your questions and comments: [email protected] or @craigaw1969.
Episodes
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S6E14 - Avid at IBC 2026
At the IBC show in Amsterdam, Avid is unveiling a raft of new ways in which it is driving innovation in the media business. Get all the latest news in this special edition of Making the Media. Avid product leaders Kenna Hilburn and Guillaume Aubuchon join host Craig Wilson to delve into the key...
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S6E13 - Cybersecurity Secrets
S6E13: Cybersecurity Secrets Security is non-negotiable in the media business. As the industry moves from on-premises deployments to private data centers, public cloud and hybrid workflows, it grows in importance. So what are some of the practical steps media organizations can take to ensure…
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S6E12 - The Agentic AI Pioneers
The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering content discovery in Avid Content Core to deliverefficiencies for production...
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S6E11 - Modernizing Global Production: Scaling Avid Workflows on AWS
Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media organizations deliver enterprise workflows at scale. We also discuss practical...
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S6E10 - Reinventing the Newsroom
What is the future of newsroom workflows? How are news teams handling the increasing demands of digital and lineardistribution? These questions and more are the focus of this episode. They were discussed in depth by Jon Roberts, Chief Technology Officer of the international news provider, ITN…
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S6E09 - Sound and Vision
There is an old joke which goes “Audio without video is radio. Video without audio is surveillance.”. While it may be true, it also underscores the key role which audio plays in our experience when we are watching a show or an event. Audio is every bit as complex as video, but for many editors –...
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S6E08: The DNx Factor
S6E08: The DNx Factor Speed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new level. Intel has delivered new processors which stand to deliver major performance...
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S6E07: Suite Streams
S6E07: Suite Streams Teams are more dispersed than ever. Talent is no longer limited by geographic location to a city or even a country. So much work is being done remotely. But with that flexibility comes challenge: How to collaborate, get feedback, review, and approve edits when teams are notin...
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S6E06: Making MovieLabs Magic
S6E06: Making MovieLabs Magic In 2019, MovieLabs published their 2030 Vision for the film and TV industry. What is their progress on delivering on that vision that stands to drive greater efficiencies, standards, and collaboration in the industry? In the latest episode of Making the Media, we…
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S6E05: Absolutely Flawless
S6E05: Absolutely Flawless Ever heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities…
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S6E04: Smooth Operator
S6E04: Smooth Operator Modern media production is inherently complex. Multiple applications, diverse formats and codecs, on-premises and cloud environments, and specialized workflows all make building seamless production pipelines a challenge. UK-based technology company Marquis is at the heart...
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S6E03: Tip Top Tech Talk
S6E03: Tip Top Tech Talk The media industry is in a state of constant reinvention. From cloud technologies, to AI, to story-centric workflows, new production processes and delivery methods and more. In a rapidly changing world, how does a technology CTO set strategies to ensure they stay ahead of...
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S6E02: Treasure Hunter
S6E02: Treasure Hunter Tapping into archives can unearth hidden gems and ensure thatmaximum value is extracted from a valuable resource. But often the workflows to uncover that material can be cumbersome and inefficient. In this episode of Making the Media, we find out about some new innovations...
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S6E01: The Editing Innovators
S6E01: The Editing Innovators Making the Media is back! And this time, as a vodcast, as well as a podcast, on all the main platforms. The season kicks off by discussing one of the hottest topics in media these days—the use of AI in the creative process. Hosts Craig Wilson and Ray Thompson…
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Making the Media Trailer
Season six of Making the Media and for the first time, we are available as a vodcast. Ray Thompson also joins Craig Wilson for the presenting duties as they delve into the big topics impacting the world of postproduction, news and sports. Check out this trailer for a flavor of what is to come.…
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S5E11: The Generation Game
S5E11: The Generation Game There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report. Host Craig Wilson interviews Dr. Alexandra Borchardt, who...
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S5E10: Predicting the Future
S5E10: Predicting the Future Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people...
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S5E09: Local Matters
S5E09: Local Matters Local TV stations in the United States want to take advantage of AI to make them more efficient but insist this cannot come at the risk of their journalistic credibility. That is the view of an Emmy® award-winning newsroom leader in the latest Making the Media Podcast, who…
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S5E08: TikTok Trailblazing
S5E08: TikTok Trailblazing Developing a successful strategy for storytelling on the social media platform TikTok can help tackle the challenge of news avoidance, particularly among younger audiences. That’s the view of a senior news leader at the Canadian Public Broadcaster, CBC, which has…
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S5E07: Transparency and Trust
S5E07: Transparency and Trust A standards body fighting against misinformation and media manipulation is building an evolving toolkit which can be used “as a Swiss Army knife,” according to its chair. In this episode we are joined by Andrew Jenks, chair of the Coalition for Content Provenance and...
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S5E06: Training Talk
S5E06: Training Talk The role of post production supervisors in film and television production is receiving a boost through new micro-certifications, crucial to smoothing the way a project moves from preparation to delivery. The certifications are a joint approach from Avid and the organization...
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S5E05: Post Problems
S5E05: Post Problems More needs to be done to help people struggling to find work in the post-production market in the UK by offering new training or opportunities in other roles. That’s the view of sound mixer, editor, and industry mentor Emma Butt, who says that the sector is under enormous...
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S5E04: Avid & Wolftech - The Story-Centric, Digital-First Future of News
S5E04: The Story-Centric, Digital-First Future of News The planned combination of Avid and Wolftech will transform news, sports and live production workflows, according to the leaders of both companies after announcing plans to acquire the Norwegian-based story-centric planning and publication...
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S5E03: Efficiency and Avatars
S5E03: Efficiency and Avatars A leading technologist discusses the efficiency gains which news broadcasters are seeking to make using AI, including experimenting with AI-generated news readers. Miro Ambra is the chief technology officer of the Slovakian-based system integrator and software...
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S5E02: AI and Archives - the Human Touch
S5E02: AI and Archives – the Human Touch The role of the archivist may be changing with the advent of AI-enabled services to enrich metadata, but there must be human oversight to ensure the accuracy of data. That’s the view of leading library and media management expert, Kathey Battrick. In the...
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S5E01: Avid at IBC 2024 Preview
S5E01: Avid at IBC 2024 Preview The IBC Trade Show in Amsterdam is a showcase for the latest innovation in the media world, and this year, Avid will be at the forefront once more with new advances in AI, news workflows, remote video collaboration, video and audio interop, and much more. In this...
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S4E12: The European Exchange
S4E12: The European Exchange The majority of European broadcasters want to be “fast followers” when it comes to the adoption of AI technologies in their workflows, but few want to be on the “bleeding edge.” That’s one of the conclusions of a recent European media summit, which brought together...
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S4E11: The Innovation Advantage
S4E11: The Innovation Advantage Innovation in the media business is key, but only where it makes business sense and can drive tangible benefits. That’s the advice from the head of innovation of one of the UK’s largest media systems integrators. In the new episode of the Making the Media Podcast,...
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S4E10: Avid at NAB Preview
The NAB Trade Show in Las Vegas is a showcase for the latest innovation in the media world, and this year Avid will be at the forefront once more with new advances in AI, news workflows, video and audio interop, immersive mixing and more. In this episode of the Making the Media Podcast, we get a...
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S4E09: Change is Constant
S4E09: Change Is Constant The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive. In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the...
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S4E08: Distinctly Different
S4E08: Distinctly Different A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation. In this episode of the Making the…
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S4E07: Predictive Text
S4E07: Predictive Text 2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization. That is the view of Rob Ambrose, co-founder of one of the leading industry analysts,...
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S4E06: Navigating the Media Maze
S4E06: Navigating the Media Maze Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intelligence are posing to the industry. An industry veteran from the Italian Public Broadcaster, RAI, he…
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S4E05: Community Service
S4E05: Community Service New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda. In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling…
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S4E04: Challenging the Norm
S4E04: Challenging the Norm Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand. In this episode of the Making the Media Podcast,...
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S4E03: The State of Media Tech
S4E03: The State of Media Tech Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the use of artificial intelligence is growing in importance, according to a new report. In the new episode of the Making the Media Podcast, the IABM’s...
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S4E02: Ros Atkins - Let Me Explain
S4E02: Let Me Explain Journalists must always consider whether the way they are telling stories is right for the audiences they are trying to reach to ensure that their work remains relevant. In the new episode of the Making the Media Podcast, BBC News analysis editor, presenter, and author, Ros...
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S4E01: AI - The Human in the Loop
S4E01: AI: The Human in the Loop Decisions being made today about the use of artificial intelligence in journalism may have enormous consequences for future generations, according to the head of technology forecasting at the UK broadcaster, BBC. In the first episode of season four of the Making…
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S3E20: Remote Control
S3E20: The value of mentoring and encouraging staff to continually learn and develop their skills cannot be underestimated, particularly with the advent of remote working in the post-production industry. In the final episode of season three of the podcast, host Craig Wilson talks with Ed Bengoa,...
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S3E19: Staffing the Future
S3E19: Post production, like many industries, is facing recruitment challenges, and not just at entry levels. There is a recognition that hiring and retaining staff is now tougher than ever post-pandemic, and that greater competition from other content creators is posing challenges to the sector....
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S3E18: Data Driven
S3E18: Using data to illustrate stories in new ways or uncover hidden stories is a key facet of modern journalism. But how do you take that information and turn it into informative and engaging content that works across multiple platforms? In the latest episode, host Craig Wilson speaks with…
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S3E17: Euro Vision
S3E17: A major new report has highlighted key areas which need to be addressed in order to ensure that broadcasters take advantage of advances in technology in a rapidly changing media landscape. In the latest episode, host Craig Wilson speaks with Mark Harrison, the chief executive of the DPP,...
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S3E16: Find Your Mojo
S3E16: The nature of storytelling is changing, and to fully embrace this change and attract new audiences, broadcasters need to make greater use of mobile journalism and capitalize on their trusted relationship with their viewers. In the latest episode of season three of the podcast, host Craig...
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S3E15: The "Always On" Newsroom
S3E15: Communicating constantly. Collaborating collectively across the globe. Delivering 24-hour news in the most cost-effective way possible. And widening the net to recruit a more diverse staff. These are just some of the challenges facing one of the best-known news brands in the business. In…
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S3E14: The LX Factor
S3E14: Risk-taking and being prepared to fail (but fail fast) are some of the key learnings from a news station which launched in the pandemic and is continuing to grow and find an audience. In the latest episode of season three of the podcast, Craig speaks with Matt Goldberg, vice president of...
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S3E13: Design and Deliver
S3E13: How has the technology behind news and sports graphics changed the way in which stories can be told in the studio, and what does that mean for the collaboration between editorial and technical teams? In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanish company...
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S3E12: The Innovation Station
S3E12: From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling? In this episode, Craig is joined by Gina McKeon, Innovation Editor at...
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S3E11: Take the Weather with You
S3E11: When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals? In this episode, Craig is joined by Nora Zimmett, from The Weather Channel,...
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S3E10: Exploring New Audiences
S3E10: How is data informing both editorial and strategic decision-making with the newsroom at a time when audience behavior is changing rapidly? In this episode, Craig is joined by leaders from CBC in Canada to discuss the launch of a new streaming channel and how they are working to attract...
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S3E09: AI - Threat or Opportunity?
S3E09: What will the use of artificial intelligence mean for the news and media industry? Is it a threat to jobs or an opportunity to be more creative and uncover new stories and new audiences? In this episode, Craig Wilson is joined award-winning journalist Charlie Beckett from the Polis...
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ABOUT THIS SHOW
A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month. Send us your questions and comments: [email protected] or @craigaw1969.
HOSTED BY
Avid Technology
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Frequently Asked Questions
How many episodes does Making the Media have?
Making the Media currently has 93 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Making the Media about?
A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month. Send us your questions and comments: [email protected] or @craigaw1969.
How often does Making the Media release new episodes?
Making the Media has 93 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Making the Media?
You can listen to Making the Media on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Making the Media?
Making the Media is created and hosted by Avid Technology.
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