S1E12: New Media Mindset
from Making the Media Hosted by Avid Technology
One of the most exciting (and, frankly, challenging) opportunities for broadcast news organizations is adjusting to platform fragmentation. Emerging digital platforms can unlock innovative new ways of approaching storytelling and reaching new audiences. In this episode, we ask: What emerging platforms are ripe for innovation? How can legacy broadcasters learn from and embrace new forms of storytelling? And how can they turn this into new audiences and revenue streams? Our Guest This Episode Dr. Marie Elisabeth Mueller is an award-winning professional, new media educator, trainer, and news futurist who guides teams in newsrooms, NGOs, and small and medium-sized businesses to reach a new professional level with smart technologies and digital workflows. Dr. Mueller, who holds a Ph.D. in media science on digital storytelling from the University of Constance, has in-depth experience as a journalist, writer, and creative director at public broadcaster SWR and as a professor of digital journalism and online media management at the Stuttgart Media University. More Resources For more on this topic, check out: MediaCentral| Publisher Making the Media S1E03: Mr. Mojo Risin’ Contact Us Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Rachel Haberman Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin
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