S1E149 ｜重新定位自己開拓新客群，老牌食品品牌重生的故事

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

如果你是一間擁有自有零食品牌的食品工廠。當熟悉你的小朋友已經長大不再對零食有興趣，你要如何延續他們對你的認同和消費？當少子化的趨勢讓零食市場的目標客群數量不斷縮減，你要如何定義一個更大的市場邊界和規模？當更多的競爭者進來零食的市場，你要透過價格和促銷競爭，還是創造尚未有人提供的價值？這一集，我們透過一間老牌食品品牌，將自己由食品業重新定義成文創業，跳脫原本對目標客群和價值主張認知的框架，成功轉型和重生的故事，來看見開創藍海的基本思維。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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S1E149 ｜重新定位自己開拓新客群，老牌食品品牌重生的故事

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