S1E152 ｜從全聯與統一併購量販店看事業經營的競爭與開創

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

相信絕大多數的人都有在家樂福或是大潤發買過東西，一樣是買泡麵，什麼情境你會去量販店買？什麼情境你會去超市買？什麼情境你會在便利商店買？   家樂福和大潤發因為把營收成長的來源鎖定在競爭者原有的顧客群，不但因為持續的價格戰導致毛利衰退，也錯失了量販店以外的通路的成長契機，也錯失了消費大眾對於更高品質需求的商機。   所以我們看到家樂福和大潤發大打買貴退差價的價格戰，也看到統一和全聯透過併購建立更大的採購規模優勢和通路選擇優勢，我們還看到好市多創造的高品質量販店的會員費商業模式。   這一集，我們一起從量販店業者和廣義零售業者們各自不同的戰略思維，聊聊事業經營的競爭與開創。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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S1E152 ｜從全聯與統一併購量販店看事業經營的競爭與開創

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