S1E177 ｜你的潛在競爭者在哪裡? 說說墾丁旅遊的故事

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

這幾年，墾丁的旅遊業者不時傳出負面的新聞。實際上，墾丁的旅遊人次也確實逐年下滑，國人紛紛用一樣的預算轉往日本或其他的旅遊替代型式。從墾丁旅遊業的案例，可以提醒我們，我們常常只想跟可見的競爭者競爭，卻很少注意到其他會替代我們這個產業的潛在競爭者。而更重要的是我們應該要反過來思考，我如何透過跨足其他產業，跨足其他商業模式，去拓展客群，開發新商機。相信很多朋友都有到墾丁旅行的經驗，也歡迎大家分享你的墾丁故事和你對墾丁發展的建議。留言告訴我你對這一集的想法： Powered by Firstory Hosting

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S1E177 ｜你的潛在競爭者在哪裡? 說說墾丁旅遊的故事

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