EPISODE · Apr 26, 2026 · 18 MIN
S1E178 ｜ 我們應該創造什麼樣的差異化?
from 藍海就在你身邊 · host 台灣藍海價值創新研究中心
能夠跳脫價格競爭追求差異化都是好的開始，不管差異化的動機是要開創新需求或只是要提升競爭力。 在創造差異化的方向上，有三個基本的原則要掌握，一個是要創造有價值的差異化，也就是市場願意付費購買的差異化；再來是要看這個差異化是已知或未知的，理想狀況是創造市場未知但需要的差異化，進而創造出更大的市場規模；第三個就是要看差異化的可模仿性，越不容易被模仿的差異化就可以創造較長久的商業價值。 留言告訴我你對這一集的想法： Powered by Firstory Hosting
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S1E178 ｜ 我們應該創造什麼樣的差異化?
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