EPISODE · Aug 2, 2026 · 17 MIN
S1E192 ｜ 競爭的層次
from 藍海就在你身邊 · host 台灣藍海價值創新研究中心
藍海策略提倡大家要超越競爭，是因為除了競爭以外，還有很多方式可以獲利，可以創造價值。但藍海策略並不是要否定競爭，實際上，競爭有幾個不同的層次，有些競爭其實是正面的。我們可以把競爭分成三個層次來看，包括被動的競爭，主動的競爭，以及享受的競爭。第一層被動的競爭並不會改變產業結構，單純的拚輸贏；第二層主動的競爭是創造新的需求和市場，第三層享受的競爭就是享受競爭、互相成就。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting
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S1E192 ｜ 競爭的層次
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