S1E32: Branding, Acquisition, and Lead Generation with Tikis Maciel | TBP 32

Starting an online fitness business is tough, right? Marketing, sales, keeping everything running smoothly—it’s a lot. But guess what? It doesn’t have to be a mystery.  Iggy had a chat with Tikis from Blue Chip Media on the Boardroom Podcast, and he shared some golden advice you need to hear. Tikis is a marketing genius. He’s been running successful ad campaigns for years, and he and Iggy often arrive at the same conclusions about what works and what doesn’t. Here's what they talked about: The Big Problem: Messaging The Solution: Do Your Homework Research: Get to know your audience. What are their pain points? What do they need?  Clarity: Make sure your message is spot on. Clear messaging beats fancy design any day.  AND A WHOLE LOT MORE!!! Expect to spend money just to gather data. Craft the perfect pitch and be patient because building a successful business means playing the long game. Don’t rely solely on platforms like Facebook for leads—build your own email list. Nurture those leads with consistent content using tools like AI. In short, building an online fitness business is about understanding your audience and crafting the perfect message. It’s hard work, but with the right strategies, you can make it happen. If you’re serious about making progress and not just spinning your wheels, this episode is for you.  If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome to The Boardroom Podcast [02:58] Consistent Messaging: The Key to Online Business Success [06:14] Mastering Messaging and Targeting in Marketing [11:41] Why Research and Clear Expectations Matter in Ad Campaigns [16:25] High-Ticket vs. Low-Ticket: Strategies to Avoid Mistakes and Optimize Ad Spend [20:26] Building Trust and Delivering Value in Online Marketing [24:36] Using Email Marketing and AI to Build a Successful Acquisition System   📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSettingSee omnystudio.com/listener for privacy information.