The Boardroom Podcast

If your team avoids confrontation, you're not addressing real problems. You're just letting them pile up until something breaks. Tikis and I walk through a real conflict that happened hours before we recorded—how we handled it, why we didn't let emotions run the conversation, and how we resolved a major issue in under an hour.  We break down the difference between confronting the problem and attacking the person. Why playing the blame game is a complete waste of time. And how high-performing teams use tension to pull each other up to a higher standard instead of tearing each other down. If you're struggling with accountability on your team, avoiding hard conversations because you don't know how to handle them, or dealing with performance issues that never seem to get resolved—this episode will give you a framework that actually works. Watch the full episode to see how we handle conflict in real time. Subscribe to the channel for more unfiltered conversations on building teams, solving problems, and scaling without losing your mind. Check out our other videos for insights you won't find anywhere else.See omnystudio.com/listener for privacy information.

Your marketing stopped working and you don't know why. Your ads aren't converting like they used to. Your messaging feels off. You're hiring people but nothing's moving.  Welcome to 2026—where the old playbook is officially dead. In this episode, Tikis and I break down why most founders are struggling right now and what actually separates the ones who scale from the ones who don't survive. We're talking about the shift from survival mode to dialing things in. Why targeting doesn't matter anymore but your messaging matters more than ever. How AI exposes broken foundations instead of fixing them. And why if you can't sell with cold traffic, your brand isn't as strong as you think it is. If you're hitting a ceiling, burning ad spend with nothing to show for it, or wondering why what used to work doesn't work anymore—this is the conversation you need to hear. Watch the full episode to get the complete breakdown. Subscribe to the channel for more real conversations on scaling, marketing, and building businesses that last. Check out our other videos for more insights you won't find anywhere else.  See omnystudio.com/listener for privacy information.

A few years ago, I was grinding it out like everyone else.  Chasing leads, closing deals, trying to figure out how to scale without losing my mind or my margin. I made every mistake you can think of. Hired the wrong people.  Trusted my gut when I should've trusted the data. Burned cash on ideas that sounded brilliant at 2 AM but crashed by sunrise. And then something clicked. I started building systems.  Real frameworks.  Decision-making processes that actually worked when the pressure was on. I stopped winging it and started winning it. Now? I run a sales automation company that's helping businesses close more deals with less effort.  But here's the thing... I'm still in the game. I'm still making decisions, testing strategies, and yeah, still screwing up sometimes.  The difference is, I'm learning faster. Moving smarter. And I'm not keeping any of it to myself. Every week on this podcast, I pull back the curtain on what's really happening in my business. The wins.  The losses. The $400K mistakes that taught me more than any course ever could. I break down the frameworks we use, the systems we've built, and the hard lessons that cost real money. This isn't motivational content. This isn't theory from someone who sold a company ten years ago and now just talks about it.  This is what's happening right now, in real time, in the arena. If you're building something real and you want the truth about what it actually takes... the strategy, the execution, the failures, and the comebacks... then you're in the right place. Let's get to work.  Watch the full episode now and learn how we turned a $423K mistake into our biggest lesson yet.See omnystudio.com/listener for privacy information.

The biggest risk to your business isn't competition. It's you.  Specifically, it's your emotional volatility and your inability to make objectively good decisions based on data instead of feelings. In this episode, Tikis and I tackle the one thing that separates businesses that scale from businesses that stay stuck - emotional decision-making.  I've watched entrepreneurs tank their own growth because they cared more about how something was done than whether it was actually working. I had a client ready to shut off a cancellation sequence because it 'felt too aggressive.'  The data? 62% rebooking rate with over 500 calls rebooked.  Conservative estimate? Over $305,000 in revenue. They almost killed it because of feelings, not facts. Another client lost their mind over 3 leads. Started panicking, tagging the team, asking for emergency help.  When I pulled up the dashboard, all 3 leads had responded, and one booked a call. The system was working. Their emotions were lying to them. This is the pattern I see over and over. You're too close to your business. You hate the way your top closer runs calls even though they're closing at 50%.  You want to change the messaging even though it's converting at 12% lead-to-book. You're making decisions based on preference instead of performance. I walk you through exactly how to fix this. How to zoom out, slow down, and let the numbers guide your decisions instead of your gut reactions. Why function over form is the only way to scale. If you want the outcome more than you want it done your way, this episode will change how you run your business. Stop letting your emotions cost you money. Stop letting your feelings tank your revenue.  Hit play and learn how to make decisions that actually scale your business.  Drop a 💰 if you've ever killed something that was working because it didn't "feel right."See omnystudio.com/listener for privacy information.

What's up crew!Real talk - one of our clients had a 2 for 98 close rate. TWO sales out of 98 qualified leads. And they wanted to blame marketing.I said send me the sales calls. Within 30 seconds, I knew exactly what the problem was. Their sales team couldn't close an open door, but they were really good at convincing leadership it was someone else's fault.We fired the whole team. Brought in new reps. $100K week immediately. Same marketing. Same leads. Different results.That's what happens when you finally solve the RIGHT problem instead of just staying busy with what feels comfortable.Look, at Charlie we're getting stress-tested right now. Enrollments are at an all-time high, team's overwhelmed, and honestly? This is the best time to be alive in business. When you're getting pushed to your limit, that's when the real leaks show up. That's when you're forced to level up.In this episode, Tikis and I break down how to actually identify your real constraints, why being overwhelmed is a gift, the 30-day rule we use for team performance, and why faith isn't a license to be naive when it comes to your business.Most business owners are losing thousands - maybe hundreds of thousands - every week by focusing on the wrong problems. Don't be one of them.Watch the full episode. Drop your biggest takeaway in the comments. And if someone you know needs to hear this, send it their way.Stay calm, change lives, and have business on your terms.See omnystudio.com/listener for privacy information.

Yo, what's good? Welcome back to another episode of the Boardroom Podcast, where we keep it real about the startup grind. The month of August was WILD, y'all. Started as one of our worst months, ended up being our absolute record month. That's the volatility of this startup life, but man, when it hits different, it HITS different. 𝐓𝐡𝐞 𝐅𝐢𝐭 𝐏𝐫𝐨 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 Real talk - fit pros are just built differently. They take action FAST. Why? Because you don't get in shape sitting on your a** doing nothing. You get under the bar and put in the reps. That mentality carries straight into business. They're coachable, they invest in education, and when you prove you can solve their problem? They're ready to roll. That's why our Blue Chip portfolio is majority fit pros and why I still love serving this space at the highest level. 𝐂𝐡𝐚𝐫𝐥𝐢𝐞'𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐒𝐂𝐀𝐑𝐘 𝐠𝐨𝐨𝐝 Here's what's crazy - we've been training Charlie on a sales engine that's making the baseline AI better and better. Like, out of the box, new clients are getting a 10-year sales vet. No joke. And when we stopped restricting Charlie with rigid scripts (what we call "naked Charlie" or vanilla Charlie), holy hell... the conversations got DEEP. Natural mirroring, reframes, tie-downs - all without us explicitly programming it. That's what happens when you build with a sales perspective, not just a technical one. 𝐓𝐡𝐞 𝐃𝐌 𝐟𝐮𝐧𝐧𝐞𝐥 𝐭𝐫𝐮𝐭𝐡 𝐛𝐨𝐦𝐛 Look, if you're doing $50K-$100K/month with a DM funnel? I salute you. Seriously. I tip my hat because I KNOW you're a dog and you've got savages on your team. But here's the reality: you're glued to your phone 10-12 hours a day. Your team's burnt out. The lead quality is volatile as hell. And I can see it in your eyes on calls - you've got maybe 30 more days before you burn this thing down. Been there. Seen it. Called it out to clients' faces.  𝐖𝐡𝐲 𝐃𝐌 𝐟𝐮𝐧𝐧𝐞𝐥𝐬 𝐩𝐥𝐚𝐭𝐞𝐚𝐮 (𝐀𝐧𝐝 𝐰𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭) A human DM setter can handle maybe 250-500 leads a month if they're SAVAGE. But DM campaigns? You're getting 500 leads per WEEK. Sometimes per DAY. Do the math - you'd need 30 people to handle that effectively.  That's why people cap out around $100K/month with DM funnels. The evolution? Keep the DM funnel running, but start diversifying into call funnels. It's harder to set up (90 days of darkness before it pops off), but you can scale to multiple eight figures with a dialed-in call funnel. Rarely seen anyone do that with just DMs.  𝐇𝐨𝐰 𝐀𝐈 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 Charlie gives you your bandwidth back. Your team gets their bandwidth back. You can squeeze more juice from your DM campaigns while you're building out that call funnel infrastructure. That's the play. 𝐌𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐨 𝐲𝐨𝐮? Drop a comment - are you running DM funnels or call funnels? What do you love? What's crushing your soul? Let's talk about it. And if you're a fit pro reading this and feeling burnt out from the grind? Hit us up. We're building features specifically for your vertical that are going to take your business to the next level. Stay calm, change lives, and have business on your terms.See omnystudio.com/listener for privacy information.

When your business is stagnant or declining, most entrepreneurs make the fatal mistake of throttling back their marketing while they "fix things."  This episode reveals why that's completely backwards and how we've turned around multiple blue chip clients who were stuck in revenue decline.  We break down the exact case study of a client who was splitting her messaging between plant-based and menopause markets, confusing her audience and killing her conversions.  The moment we had her abandon the plant-based angle and go all-in on menopause only, she generated 16 sales in a single week and eliminated her entire DM team overhead.  We explore Russell Brunson's "hungry market" principle and why targeting people in genuine high pain always beats having the perfect product.  I also share the biggest mistake I made with Charlie AI in 2023, when our product was terrible but I still throttled back acquisition instead of being transparent about our limitations and offering discounted rates.  The reality is that momentum is incredibly difficult to rebuild once you lose it, but new enrollments solve virtually every business problem because fresh cash flow gives you the resources to hire people and fix whatever's breaking.  If your business has flatlined, this episode gives you the exact framework for violently rebuilding momentum through increased sales and marketing activity. Ready to turn your business around? Hit up Tikis or me on Instagram, Facebook, or LinkedIn to learn about our Blue Chip done-for-you acquisition system. We only work with 8-12 clients at a time for maximum results. P.S.  Stop waiting for your product to be perfect before you start marketing aggressively. Your business needs momentum more than it needs perfection, and new enrollments are the lifeblood that keeps everything else running.See omnystudio.com/listener for privacy information.

The difference between entrepreneurs who scale and those who stall often comes down to habits. In this episode of The Boardroom Podcast, I sit down with Taylor O’Hare, one of the most respected SDR managers in the high-ticket game. Taylor has helped build sales teams that produced millions in cash collected and worked alongside industry heavyweights running multi-million-dollar offers. We unpack the essential habits of highly successful entrepreneurs,  the systems, leadership principles, and culture builders that separate winners from the rest. You’ll hear why most SDR teams fail, how to create unstoppable momentum inside your business, and the leadership moves that keep top performers loyal and producing. If you’re a business owner serious about growth, this episode will show you how to lead better, hire smarter, and scale faster,  without falling into the traps of micromanagement and bad hires. 👉 Don’t just listen, apply these habits now.    Subscribe to The Boardroom Podcast, share this episode with a business owner who needs it, and start building the team that takes you to the next level.See omnystudio.com/listener for privacy information.

What’s up, good fam, Iggy here.  In this episode of The Boardroom Podcast me and Tikis get real about why most entrepreneurs struggle to generate leads and scale their business.  Everybody wants to blame ads, platforms, or budgets but the truth is most people have weak offers and poor positioning. We break down why the businesses crushing it with Charlie have clear marketing, strong demand generation, and founders who understand sales, while the ones that stall usually treat ads like organic posts and wonder why nothing sticks.  Organic sales can fool you into thinking your offer is solid, but paid traffic exposes the truth. If your offer is not clear, not unique, and not solving a painful problem, no amount of content or ad spend will save you. We go deep on the three levels of trust every buyer must cross before they ever give you money, and why hitting a nine or ten in those areas is what actually closes deals.  We talk about what makes someone an attractive character in their market and why it has nothing to do with being perfect looking and everything to do with being relatable, credible, and able to speak your audience’s language. We also share stories from real brand audits where we had to tell founders point blank that they were the problem.  Some people cried, some got offended, but the ones who listened and made changes turned around and built seven-figure businesses. That is the power of clear messaging, strong positioning, and the right face leading your brand. If you are wondering why your ads are not working or why your funnel is stalling this episode is the reality check you need.  It will sting, but it will also give you the clarity to fix your offer, become the attractive character your audience actually responds to, and stop wasting money trying to shortcut the process. If you want us to do an audit on your brand and give you the raw truth, comment AUDIT on the comment section. We will tear it down, build it back up, and show you exactly what needs to change. This one is straight talk, no sugarcoating, and full of lessons that can save you from burning months and thousands of dollars.     ▶️ Watch the full episode of The Boardroom Podcast on my YouTube channel: https://youtu.be/e-vqaSstPaUSee omnystudio.com/listener for privacy information.

In business, your reputation is your real currency. Revenue might keep the lights on, but reputation builds a legacy.  In this episode, we unpack why protecting your name is worth more than chasing short-term sales,  and how doing right by your customers can actually grow your business over time. I share a story where I refunded a massive amount in sales after a product didn’t deliver as promised. It stung in the moment, but it kept our brand clean and our customers speaking positively about us.  Tikis shares a clothing order nightmare where a brand refused to make a small gesture to fix their mistake, losing him as a loyal customer for good. In this episode of The Boardroom Podcast, we break down how poor customer service erases loyalty, why keeping a customer is smarter than constantly replacing them, and how to offboard someone so well that they still recommend you, even if they didn’t get results.  We pull lessons from brands to show that above-and-beyond service is a competitive edge most entrepreneurs ignore!   ▶️ Watch the full episode of The Boardroom Podcast on my YouTube channel: https://youtu.be/qxhpt_v3XBsSee omnystudio.com/listener for privacy information.

Everything hit at once. We’re in the middle of a massive transition, and everything’s breaking at the same time. New infrastructure. CRM overhaul. Website rebuild. Product redesign. Dev turnover. Competitor impersonation.  It’s one of those moments where everything you used to rely on starts crumbling, and you realize the systems that got you here won’t get you to what’s next. In this episode, we break down what it looks like when a business hits its breaking point: infrastructure collapsing, systems failing, team shifts, product overhaul, and outside threats all hitting at once.  No script. No safety net. Just real pressure, real leadership, and the real cost of growth. This isn’t a story about staying calm and pretending it’s fine. It’s about charging into the chaos, owning the storm, and coming out sharper on the other side. Because when everything breaks at once, you get one shot to rebuild it better. Here’s what I get into: Why every major transition feels like the walls are caving in What I learned when key players left mid-launch How to lead when the product breaks and the pressure spikes Why distributed responsibility isn’t optional… It’s survival How I stay locked in when the future’s unclear If you’re leading through hell and building anyway… The Boardroom is for you.  It’s where founders stop faking it and start building with intention, resilience, and a team that can take the heat.See omnystudio.com/listener for privacy information.

Most businesses don’t fail because of a lack of effort, they fail because they’re built on guesswork. No systems, no structure, no real communication across the team.  In this episode, we’ll walk you through the bulletproof formula we’re using to turn Charlie into a company that wins by design, not by accident.  We’re breaking down how to engineer your marketing so leads come in pre-qualified, how to structure your sales process so conversions are natural, and how to deliver results in a way that doesn’t rely on superstar talent.  And most importantly, how to build a team that communicates clearly, solves fast, and stays aligned through the chaos. If someone follows the process, they win, every time. That’s the standard.  That’s what the best companies in the world get right. If you want your business to scale, grow without chaos, and actually become something that lasts, this episode will shift how you think and how you build, for good. Stay tuned! Watch this episode. Take notes. And never miss another drop — The Boardroom Podcast is where real builders come to level up.See omnystudio.com/listener for privacy information.

Top-tier tips and the discipline behind building a billion-dollar business aren’t found in the loud moments—they’re built in the quiet ones. We just let go of someone important. Not because we wanted to, but because it was time. Most people get this part of leadership wrong. I used to. But this time, we did it right. This conversation isn’t about hype. It’s about the real work. The hard decisions. The quiet moments that define whether you’re just running a business or actually building something that lasts. Somewhere in the middle of it all, a broken funnel got fixed, not with a shiny new system, but with one small move that changed everything. If you're serious about building with intention, staying grounded, and leading with discipline, this episode might be the one that hits. Watch this and know the top-tier tips and the Discipline Behind Building a Billion-Dollar Business. Let it challenge how you lead. Tune in if you want the truth about leadership, growth, and what it takes to build something that lasts… The Boardroom Podcast is where we keep it real every time.See omnystudio.com/listener for privacy information.

Every founder dreads that moment when the best person looks you in the eye and says they’re leaving. It feels personal. It feels like a setback. I’ve been there. I know what that weight feels like. But I’ve also learned that losing people doesn’t always mean losing momentum. Sometimes it exposes what you’ve been ignoring. Sometimes it forces you to lead different, think bigger, and rebuild stronger. In this episode, I’m sharing real lessons from the trenches. What happens when good people leave. How it challenges your systems, your vision, your leadership. And why it might be the exact pressure you needed to grow beyond where you’ve been stuck. If you’ve ever lost a key player or felt the fear that your team might shift, lean in. There’s an opportunity hidden in every painful exit. It all works out for your good. You just have to be willing to face the lesson. Watch the full episode of  The Boardroom Podcast on my YouTube channel and other podcast streaming platforms! If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!See omnystudio.com/listener for privacy information.

You can’t fake it anymore. The coaching game has changed. The agency game, too.  What worked even 12 months ago is dead. Cookie-cutter funnels, random lookalike targeting, copy-paste webinars—done. If you’re serious about growing a high-ticket offer, this episode gives you the real blueprint.  What’s working? What’s not? And what the top 1% are doing that the rest of the market hasn’t caught up to yet. We’ll walk you through how the smartest coaches and consultants are using AI to collapse time.  How they’re engineering demand with message-first creative.  How they’re building funnels that actually convert cold traffic into paid clients without jumping on 97 calls a week. We’re not talking about hacks. This is about running a business that gets results and prints consistently. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐮𝐧𝐩𝐚𝐜𝐤 Everyone’s chasing the wrong stuff. The game isn’t audience targeting anymore.  The game is who can out-message and out-create their competitors every single week.  Eighty percent of the outcome comes from how strong your creativity is and how clear your message hits. AI is not your strategy. It’s your speed advantage.  It helps you shorten the time to value. It helps your clients win faster. And when your clients win faster, your brand becomes undeniable. We talk about creative testing. If you’re not testing new ads weekly, you’re just spending money to stay confused.  Real operators treat creative like inventory. It’s the engine. Targeting still has a place but it’s second in command now.  Open targeting. Interest-based. Lookalikes.  Most of you are messing with the wrong one for where you’re at. We break that down. Your pixel data? Most of it is trash. Your funnel?  Probably leaking leads. If your structure is sloppy, no amount of ad spend will save you. Fix the foundation. Messaging is where you either win or disappear. You’re not just selling a result. You’re selling trust.  You’re selling a belief.  That has to come through in every headline, every video, every CTA. And yeah, we talk about pricing.  Stop playing small because you feel unqualified. If your offer delivers transformation, price like it.  Stop letting imposter syndrome run your business. 𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫 If you’re a high-ticket coach or consultant and you’re tired of guessing your way through growth. If you’re done with leads that ghost and funnels that flop.  If you’re ready to run real paid traffic and build a system that scales without breaking your calendar This one is non-negotiable Not theory. Not fluff.  Just the truth about what it takes to acquire clients in today’s market Hit play and get your notepad ready Tap in. Stay calm. Change lives. Run your business on your terms.See omnystudio.com/listener for privacy information.

When most people start winning, they throw their feet up, take a breath, maybe even post some self-congratulatory BS on LinkedIn. Not me.  That’s exactly when I tighten the screws and ask, “Where are we slipping?”  In this episode of The Boardroom Podcast, we break down what happens behind the scenes when we hit a growth spurt and why coasting is the fastest path to crashing. We’re in a season where things are heating up at Charlie. Leads are flowing, clients are enrolling, and momentum’s picking up steam. But that’s not a cue to celebrate.  That’s the red flag to go harder, clean up the backend, expose the weak links, and raise the damn standard.  If you’ve ever had a taste of momentum and thought about easing up, this one will punch you in the gut. Me and Tikis talk about building real systems, exposing cracks when things feel good, and why talent won’t save you if your backend sucks. You’ll hear how we’re turning our CX team into killers, overhauling our AM systems, and getting ready to scale without breaking the machine. If you think growth is your green light to relax, this will snap you out of it. Tap in. Stay calm. Change lives. Run business on your terms.See omnystudio.com/listener for privacy information.

What’s up fam.  On this episode of The Boardroom Podcast I’m breaking down the secret AI hiring system we built to scale our team faster than ever.  If you’re still hiring the old way you’re already behind. I’m showing you how we used a custom GPT to screen candidates grade resumes and hire top talent fast without sacrificing culture or values. We went from 200 resumes to 3 A-players in just 2 weeks.  I’m sharing the exact process of how we built it and the championship DNA I look for in every hire.  Commitment. Caring. Competence. Obsession.  If they don’t have it they’re out. If you’re serious about scaling your team, building a business that wins or leveraging AI inside your company you need this episode.  Let’s get it.See omnystudio.com/listener for privacy information.

You ever look at your revenue and wonder why your bank account still feels broke? Yeah we talk about that. The Boardroom Podcast is where business owners, founders, and operators get the real playbook.  I’m Iggy Odighizuwa, founder of Charlie AI, and every episode Tikis and I break down what it actually takes to scale a business that makes money and keeps money.  No gurus. No recycled advice.  Just real numbers, real strategy, and real conversations from inside the trenches. We show you exactly how we are building toward $5M monthly recurring revenue, including setting real targets, testing creatives the right way, tracking daily metrics, fixing broken business models, and managing real marketing budgets without losing your shirt. If you are tired of surface-level content and ready to hear how real businesses are built, you are in the right room. Welcome to The Boardroom. If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!See omnystudio.com/listener for privacy information.

February was rough. Like really rough.  We lost accounts, the product broke in ways we didn’t expect, and we had to make some hard decisions on the team side.  In this episode, we discussed what it actually looks like when things hit the fan, not just how we dealt with it, but how we made decisions under pressure without losing sight of the bigger picture. Tikis and I also break down why we said no to Blue Chip for a year and a half… and why saying yes too early would’ve tanked everything.  Timing matters. Discipline matters.  And sometimes the best move is the one you don’t make, until the team, product, and vision are aligned. If you're building, scaling, or just trying to stay alive in the chaos, this episode is for you.  We don’t glamorize business here,  we keep it real. 👉 Tune in to The Boardroom Podcast,  stay calm, change lives, and have business on your terms.See omnystudio.com/listener for privacy information.

SDRs and BDRs are about to be irrelevant.  In this episode, I break down how AI tools like Charlie are taking over the front end of the sales process, qualifying leads with real financial data and moving them straight to the closer without friction.  No more fake discovery calls, no more wasted time.  Just sharp segmentation, fast decisions, and a sales flow that actually respects your calendar. We also get into why feeding the right data back to Facebook changes the entire game, how energy management beats time management every time, and what happened when we finally cut the dead weight on our dev team.  If you’re serious about building a lean, profitable sales machine, this episode is not optional.    Episode highlights:  📍Welcome to The Boardroom Podcast [00:00]  📍Eliminating the Need for SDRs [2:16] 📍Optimizing the Sales Process with AI [5:20] 📍Leveraging AI for Better Data and Decision-Making [9:30] 📍The Role of Energy Management in Productivity [19:23]   f you enjoyed this episode, be sure to subscribe, tune in and share this podcast.  Remember, Stay Calm, Change Lives, and Have Life On Your Terms!See omnystudio.com/listener for privacy information.

Yo, real talk - we need to address the elephant in the room that's killing your business.  Everyone's out here talking about marketing and sales, but nobody wants to talk about what happens when your team isn't performing. I'm breaking down the raw truth about handling underperforming employees in this episode. No corporate BS - just real lessons I've learned from both sides of the table.  You'll learn my four C's of leadership that changed everything for me, and why you need solid data before making any moves. If you're dealing with this headache right now or building your first team, I'm showing you exactly how to create an environment where people can win - and how to know when it's time to get them off the bus. Look, nothing great gets built without great people. But you gotta know the difference between someone who needs support and someone who's just not it.If this episode hits home, drop a comment, hit like, and subscribe. We keep it real every single week.Stay calm, change lives, and have business on your terms.See omnystudio.com/listener for privacy information.

What’s the best way to bring in high-ticket clients without driving yourself crazy?  Which sales funnels make money, and which ones are a complete waste of time?  In this episode, me and Tikis break it all down—no fluff, no theory, just real experience from what we’ve actually tested (and what we’ll never touch again). We’ve tried it all. DM ads, VSLs, webinars, challenge funnels, group communities…  Some work fast but will burn you out. Others take more effort upfront but scale like crazy once you get them dialed in.  And then there are the ones that straight-up suck. We’re giving you the real playbook—what’s worth your time, what to avoid, and how to stop throwing money at things that don’t work. If you’re running a high-ticket business (or trying to), you need to hear this.  If you’re starting from scratch and need quick cash, or you’re looking to scale past $100K months without working 24/7, we got you covered. Here’s what we get into: The fastest funnel for making money TODAY (no tech, no crazy setup, just results) The funnel that WILL burn you out (if you’re doing this, you need an exit plan) The one we swear by for long-term growth and real scalability Why most people fail at funnels—and how to actually make one work Our personal ranking of the best and worst funnels (no BS, just facts) Want us to build out a high-converting VSL funnel for you? Reach out and let’s see if you’re a fit. If this episode hits home, drop a comment, hit like, and subscribe. We keep it real every single week. Stay calm, change lives, and have business on your terms.See omnystudio.com/listener for privacy information.

Yo! What's up, everyone?Back with another episode where we're getting REAL about something that's driving me crazy - watching good entrepreneurs destroy their businesses because they can't stop changing shit. Tikis and I have seen it all - from people nuking $20K/month funnels because some guru told them to, to entrepreneurs with "squirrel syndrome" chasing every shiny new strategy they see on YouTube. Today, we're calling out the BS and showing you how to do it right.This episode is straightforward for anyone feeling stuck or tempted to flip tables in their business.  We're showing you exactly how to know when (and how) to make changes that actually move the needle.Stay calm, change lives, and let's build a business on your terms. Want more no-BS advice? Watch the full episode on The Boardroom Podcast  YouTube channel!See omnystudio.com/listener for privacy information.

What's going on crew, welcome back to The Boardroom Podcast where we help you stay calm, change lives, and have a business on your terms. Listen up - I'm coming at you solo today to break down something that's been on my mind. We'll talk about why being truly obsessed with what you do isn't just some motivational BS - it's what separates the people making real money from those just playing business. Here's the thing: I've watched two of my brothers make it to the NFL, and let me tell you - what separates the pros from everyone else isn't what most people think. It's not about knowing more. It's about being so obsessed with the fundamentals that this stuff becomes second nature. In this episode, I'm breaking down why masters in any field - whether it's NFL players or 7-figure entrepreneurs - actually need LESS information to make better decisions. I'll show you how this same principle has helped me spot problems in fitness marketing funnels instantly, and why being genuinely curious about your craft will make you more money than forcing yourself to learn the latest strategies. If you're tired of overthinking every business decision and want to understand how real masters think, this episode is for you. Let's dive in! Stay calm, change lives, and have business on your terms. Want to see how this mastery principle works in action? Check out Charlie, our AI sales agent, at https://www.charlieai.io/ See omnystudio.com/listener for privacy information.

What's a good crew! Back with my boy Tikis and we're getting REAL about what's been going down at Charlie.  Like, straight up - our business just went from cruising to CRAZY in about 72 hours. Truth is, we spent TWO WHOLE YEARS trying to figure out who tf we actually wanted as clients.  No cap - we were taking ANYONE with a pulse in the beginning (biggest mistake).  Watch what happened when we finally nailed down our perfect client... Quick reality check: if you're spending over $5K on ads running a high-ticket funnel, this episode's about to change your whole game.  We're breaking down:Why working with the wrong clients will kill your businessThe exact moment our marketing finally clickedReal talk about handling growth (better than handling decline)Our actual game plan for 2025 Shout out to everyone who's gone through the growing pains - this one's for you.  And if you're there right now? We got you. Listen up, cause we're sharing all the L's we took so you don't have to.Stay calm, change lives, and build business on your terms.  PS - If you're wondering why we only work with $5K ad spend clients now... you'll want to hear this whole story.See omnystudio.com/listener for privacy information.

Yo, what's up crew! Back with another raw episode of The Boardroom Podcast, and this one's hitting different. 💯 I had to bring Tikis in because we keep seeing the same thing happen - good entrepreneurs making terrible decisions because they're stuck in their feelings. I'm talking about people who are shutting down winning campaigns because they "feel" like it's not working, or freaking out over two slow days when their month is crushing it. Real talk? Me and Tikis almost lost it yesterday when a client was ready to blow up their whole funnel over a couple slow days... meanwhile their last THREE WEEKS were breaking records! Here's what we're breaking down in this one: The emotional trap that's killing your business (I've been there, and it ain't pretty) My "stupid simple" way of tracking numbers (you don't need some crazy NASA spreadsheet) Why I tell clients to chill when they have a "bad week" (and what to look at instead) The seasonal stuff nobody talks about (like why summer actually SUCKS for fitness businesses) The exact numbers that matter (and all the BS ones you can ignore) Plus, I'm giving away our funnel tracker template - the same one we use to keep our clients from making million-dollar mistakes. Look, if you're tired of running your business on vibes and want to start making moves that actually make sense, this episode is for you. Stay calm, change lives, and have business on your terms. Drop a comment and let me know what you're tracking in your business right now.See omnystudio.com/listener for privacy information.

Yo, what's up crew!Welcome back to another episode of The Boardroom Podcast where we help you stay calm, change lives, and have business on your terms. Today, I sat down with my man Tikis to break down something that's completely revolutionizing how we run our business — our AI "Genie" system.Real talk—we've taken what used to be a 14-day client setup process and reduced it to just ONE HOUR using AI. And that's just the beginning. We're diving into how we're using AI across our entire business, from content creation to marketing and everything in between.But it's not just about the tech. We also unpacked some real mindset gems from our weekly team success principles. Because let's be honest — all the AI in the world won't help if your team's mindset isn't right.My favorite part? Showing you exactly how we're building an unbeatable competitive advantage using custom AI models. This isn't your basic ChatGPT tutorial - we're talking about real, practical AI implementation that's driving serious results.If you're ready to see how AI can transform your business while keeping your team's performance at its peak, this episode is for you.Stay calm, change lives, and have business on your terms.P.S. Thinking about doing an advanced AI workshop soon. Drop "AI TRAINING" in the comments if you want early access.Don't forget to subscribe and leave a review if you found value in this episode!See omnystudio.com/listener for privacy information.

Yo! If you're tired of the typical "build a course and make millions" BS, this episode is going to blow your mind.I brought on Amanda Northcutt, an ex-Silicon Valley executive who's flipping the creator economy on its head. She took a devastating health crisis that forced her from 80-hour workweeks down to 20 and turned it into a framework that's helping experts build legitimate premium businesses.Here's why this episode hits differently: Amanda breaks down why most people start with the WRONG offer (and how to fix it) She reveals her "ethical exploitation" framework that's helping experts package their knowledge the right way You'll learn why courses are killing most expert businesses (and what to do instead) Get the exact process she uses to validate offers BEFORE wasting time building them The crazy part? She's guaranteeing her clients hit $50K in months in their expert business. Not through some sketchy tactics, but by properly packaging and positioning their expertise.If you're an expert, creator, or consultant who's tired of the usual internet marketing nonsense and wants to build a premium business that actually makes sense, this episode is your blueprint.Stay calm and build business on your terms.P.S. She drops two free resources at the end that you definitely want to grab.Don't forget to subscribe and leave a review if you found value in this episode!See omnystudio.com/listener for privacy information.

Yo, what's up crew! Welcome back to The Boardroom Podcast.Got something special for you today - Tikis and I are breaking down exactly how we slashed lead costs from $25 to $5... and I mean EXACTLY. No fluff, just the real breakdown of what's working right now.Listen, I see too many people out here messing with their ad copy when their opt-in pages are straight up broken. Today, we're fixing that.We're diving into:- The perfect opt-in page structure (it's simpler than you think)- How we use mini-quizzes to pre-qualify leads- Why your offer might be the real problem (and how to fix it)- The exact framework we used to boost opt-in rates from 14% to 36%Plus, we break down a real fitness offer example so you can see this stuff in action.And yo, stick around till the end because I'm gonna show you what happens when your market straight up tells you they don't want what you're selling (and what to do about it).Straight facts only today, no fluff. Let's dive in!Stay calm, change lives, and build business on your terms.If you enjoyed this episode, be sure to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

Hey crew! Just dropped a massive episode that's going to ruffle some feathers in the AI sales world. Let me tell you why I'm so pumped about this one. You know how everyone's talking about AI being the future of sales? Well, we're not just talking – we're building it. In this episode, I sat down with my team to break down some game-changing updates we've been cooking up at Charlie.Here's the thing that most AI companies get wrong: they try to force you into their ecosystem. It's like they're saying, "Hey, dump your entire tech stack and use our stuff instead." That's BS, and we all know it.We've been heads down building something different. Want to use your industry-specific CRM? Go for it. Prefer Zapier? We got you. API? Done. Charlie now works wherever you need it to work. No handcuffs, no BS.But here's what really gets me excited – our new sophisticated AI model. We've been testing it internally, and holy crap, it's mind-blowing. I'm talking about AI that can handle complex conversations so well that even tech-savvy buyers can't tell they're talking to a bot. And yeah, we also solved that annoying green bubble problem with iMessage integration (iPhone users, you know what I'm talking about).The best part? This isn't just about having cool tech. It's about fundamentally changing how sales teams operate. Imagine having an AI sales agent that actually feels like part of your team, not just another tool you have to manage.I'll be straight with you – not everyone needs all these features. If you're selling fitness programs or real estate courses, our standard model is already crushing it. But if you're dealing with sophisticated B2B buyers who can smell a bot from a mile away? That's where things get interesting.Stay tuned for more updates. We're just getting started, and I can't wait to show you what's next.Stay calm, change lives, and have business on your terms.P.S. Want to see this in action? Hit up Charlie.ai.io and let's talk about how an AI sales agent could transform your business.CONNECT WITH US: 📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts      📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa  📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/  📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/       📌 Listen to Spotify: https://bitly.cx/7hOK   📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://www.charlieai.io/  See omnystudio.com/listener for privacy information.

Let's be honest – most of us got into the fitness industry because we're passionate about helping people transform their lives, not because we love staring at spreadsheets.I've consulted with hundreds of fitness business owners, and I can count on one hand the number who've told me they're excited about crunching numbers or analyzing cash flow statements.That's exactly why I knew my recent conversation with Lauren Schoenfeld, the money expert for health and fitness businesses, would be game-changing for our community. As a former Equinox finance executive who helped weather the COVID storm, Lauren brings a unique perspective that combines deep financial expertise with real-world fitness industry experience.In this episode, we dive into the nitty-gritty of what actually makes fitness businesses profitable. Lauren shares her journey from Big Four consulting to becoming the go-to financial strategist for fitness entrepreneurs and breaks down exactly how to think about your business finances.What I love most about Lauren's approach is how she focuses on making financial management accessible and actionable. She's not just throwing around fancy terms – she's providing real solutions for common problems I see fitness business owners struggle with every day. From understanding your true profit margins to knowing exactly how many members you need to be profitable, this episode is packed with insights you can implement immediately.Trust me, this is one episode you don't want to miss if you're serious about creating a fitness business that thrives, not just survives.Ready to get your financial house in order?  Stay tuned!   → Grab the calculator here: https://www.lauraschoenfeld.com/10k?fbclid=PAZXh0bgNhZW0CMTEAAaZTsNrenVkj3rpxf-Nq13ojvhGA8B1qfiedtNCoWCc7vk9OgBmray0ZEps_aem_fwPeUrNjwr2rkqr_ledSGw  📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts      📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa  📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/  📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/       📌 Listen to Spotify: https://bitly.cx/7hOK   📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://www.charlieai.io/ See omnystudio.com/listener for privacy information.

What is going on crew, welcome back to The Boardroom Podcast.Today I'm bringing you a special encore episode with someone I've been watching closely in the online business space — Dan Suckling.Now, I've got to tell you why I'm so excited about this conversation. Dan and I actually go way back to when we were both running fitness masterminds. I used to funnel hack him (I'll admit it!) because I loved how he positioned his offers and his polarizing messaging style. The guy just got it right.But what's really fascinating is how Dan has completely revolutionized his business model in a way that very few people have successfully pulled off. He went from running a high-ticket operation with a 12-person team, endless sales calls, and 20K offers, to a pure subscription model with no sales team, no sales calls, and everything running through his automated client-getting system.Here's why this episode is going to blow your mind: Dan's not just talking theory. He's showing us how he's actually generating more profit with a $97/week subscription than he did with his high-ticket offers. We're talking 70% profit margins versus the typical 20-25% in the high-ticket space. And he's doing it with just two team members instead of twelve.If you're feeling burned out from the traditional high-ticket model or looking for a more sustainable way to scale your business, you're going to want to tune in to every minute of this episode. Dan's dropping some serious knowledge about where I believe this industry is heading.Stay tuned! Episode Highlights; 📌Welcome to The Boardroom Podcast [00:00] 📌How does Dan generate $4,000 a week despite all rejections?  [2:40]📌Dan considered adding a subscription offer to supplement high-ticket services [5:21]📌The subscription model allows for high leverage, with a small team providing significant value to clients. [11:00]📌Dan’s team: gives the illusion of having a large team while being managed by a small team and a VA. [11:15]📌Subscription Kings and High-Ticket Integration [15:35]📌A business that supports a desired lifestyle rather than aiming for high growth. [22:59] 𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://www.charlieai.io/  See omnystudio.com/listener for privacy information.

What's up guys! Welcome back to The Boardroom Podcast.Yo, we need to talk about something real today. If you think you can build a great product without getting your hands dirty with your team, you're trippin'. I see too many leaders out here acting like they're too good to jump in when shit hits the fan.Me and my boy Tikis are breaking down why that's *BS*. We're talking about why I always tell my team I got them before clients, why I'll eat sh*t and own it when things go wrong, and how this whole leadership thing actually creates products that win.Straight facts only today, no fluff. And yo, stick around because I'm gonna show you how we helped our client go crazy with their numbers - from spending $25 per lead to $5, while pumping those opt-ins from 14% to 36%. Let's dive in!   📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts      📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa  📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/  📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/       📌 Listen to Spotify: https://bitly.cx/7hOK   📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://www.charlieai.io/  See omnystudio.com/listener for privacy information.

Just dropped a game-changing episode with Omeed Tabei, and trust me, this isn't your typical boring legal talk.He's built his whole practice around actually helping online business owners and startup founders get their legal stuff right.We went deep on something every agency owner needs to hear - how to make your business actually sellable. The crazy part? Most people do it completely backwards.They wait until they're burned out, desperate to sell, then wonder why buyers aren't jumping at their offer.Omeed broke down exactly why that doesn't work. He shared why you need at least 36 months to plan your exit (yeah, seriously), and dropped some heavy knowledge about client contracts that honestly blew my mind.Real talk - if you've got one client bringing in half your revenue, or you're treating your VAs like contractors when they're really employees, you need to hear this episode.These are the kind of mistakes that can tank your business value overnight.But my favorite part? His take on success. It's not about chasing results or obsessing over growth. It's about falling in love with the daily process and letting success follow naturally.Catch the full episode now. Trust me, whether you're thinking about selling or not, you don't want to miss this one.𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:📌𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 [𝟎𝟎:𝟎𝟎]📌𝐓𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐚𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 [𝟒:𝟓𝟎] 📌𝐇𝐨𝐰 𝐭𝐨 𝐩𝐥𝐚𝐧 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐱𝐢𝐭? [𝟔:𝟏𝟗]📌𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐭𝐨 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐛𝐮𝐲𝐞𝐫𝐬? [𝟏𝟏:𝟒𝟖]📌𝐖𝐡𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐠𝐨𝐨𝐝 𝐜𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐰𝐢𝐭𝐡 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬? [𝟏𝟒:𝟑𝟑]📌𝐇𝐨𝐰 𝐝𝐢𝐝 𝐎𝐦𝐞𝐞𝐝 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐡𝐚𝐯𝐢𝐧𝐠 𝐟𝐮𝐧 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐨𝐟 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐬𝐮𝐜𝐜𝐞𝐞𝐝? [𝟐𝟕:𝟓𝟔]   📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts     📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa 📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/ 📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z See omnystudio.com/listener for privacy information.

Real Talk: Why You're Getting Played in Commercial Real Estate (And What to Do About It)Just wrapped an eye-opening conversation with Colin Carr, and let me tell you - if you're handling your own commercial lease negotiations, you're probably leaving hundreds of thousands on the table.Colin dropped some serious truth bombs about how landlords are banking on your ignorance. Get this: the average lease renewal his team handles saves clients over $200,000. Not because they're doing anything magical, but because they understand the game landlords are playing.Here's the wild part - most business owners who get played don't even know it happened. They walk away thinking they crushed the negotiation, while the landlord's laughing all the way to the bank. It's like a 4-year-old thinking they won a wrestling match against their dad who let them win.Tune in to the newest episode of The Boardroom Podcast to hear how Colin built a nationwide business saving entrepreneurs from getting hustled in real estate deals, and why trying to negotiate your own lease is like bringing a knife to a gunfight.  See omnystudio.com/listener for privacy information.

What happens when three powerhouse entrepreneurs join forces to take on the biggest challenges in business growth? Meet Issa Dugum, Joe Vega, and Jonah Lavitt.These three are flipping the script on traditional growth strategies, with a bold approach that’s anything but conventional. They don’t just offer cookie-cutter solutions; they dive deep, identify weak spots, and unapologetically disrupt business norms. Their ride-or-die mentality and no-nonsense approach to scaling could be exactly what your company’s been missing. But is their method too radical, or is it the future of sustainable growth?From rebuilding sales processes to scaling operations and filling critical skill gaps, Issa, Joe, and Jonah bring a whole new level of accountability and commitment.But their unconventional methods beg the question—are they disrupting the status quo in a way that could redefine growth partnerships for good, or is their radical approach too extreme for most businesses to handle?Stay tuned and watch the full episode of The Boardroom Podcast. 𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://www.charlieai.io/ See omnystudio.com/listener for privacy information.

In this episode of The Boardroom Podcast, Iggy Odighizuwa sits down with long-time friend and business partner, Andrew Gaussen (aka AG). Since meeting in 2019, these two have built, grown, and transformed businesses together, including the wildly successful 4% Club, which generated over $35 million. Now, Andrew shares the story of his latest ventures, including "She Sells," a business empowering women to become remote closers, and his new crypto project, Bunny, where he’s bringing his marketing expertise into the crypto world.Andrew dives into the lessons he's learned from his business journey, his bold moves into crypto, and his unique approach to creating sustainable value in the volatile crypto market. He’s not just another entrepreneur; his focus is on delivering long-term success for those in his community.Don’t miss this engaging conversation where real business strategies meet entrepreneurial passion.𝐓𝐮𝐧𝐞 𝐢𝐧 𝐧𝐨𝐰 𝐭𝐨 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟕 𝐨𝐟 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭!📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts     📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa 📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/ 📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://demo.ai-setters.com/charlie   See omnystudio.com/listener for privacy information.

In the latest Boardroom Podcast episode, I sat down with my man Andrew Windham, who brings a fresh perspective on managing finances for entrepreneurs. As Andrew explained, many business owners are great at making money but lose it unknowingly because they don’t manage it well. His mission is to change that by providing a system that simplifies financial decisions and allows entrepreneurs to get back to what they do best: growing their businesses.We talked about his journey from working at IBM, where he closed a $3 million deal and only got paid $5,000 in commission, to launching his own venture dedicated to helping founders maximize their financial freedom. What I loved most about our conversation was how Andrew breaks down complex financial concepts in a way that’s easy to grasp—like his analogy of using a drill, not to show it off at parties, but to get the job done.For anyone looking to understand how to balance personal and business finances effectively, Andrew’s “Simple Automated Cash Flow” system is a game-changer. It only requires 15 minutes a month to keep everything on track and avoid the common pitfalls many founders face. I appreciated his straightforward approach and how he shared the importance of building a solid financial foundation while still living life on your own terms.𝐓𝐮𝐧𝐞 𝐢𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐰𝐞𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 for more details on his automated cash flow system and take his quick financial assessment linked in the show notes. Enjoy the conversation, and remember to stay calm, change lives, and always have business on your terms!See omnystudio.com/listener for privacy information.

In the latest episode of The Boardroom Podcast, Iggy Odighizuwa sits down with Hector Santiesteban, a podcast production expert who’s transforming how businesses leverage audio content. Hector shares his fascinating journey from running a brick-and-mortar sales organization to becoming a powerhouse in podcast marketing.Ever wonder why some podcasts soar while others fizzle? Hector argues that success hinges on understanding your audience and delivering real value. He discusses the evolution of podcasting, emphasizing the essential role of video content today. With platforms like YouTube leading the charge in podcast discovery, Hector reveals how businesses can turn their podcasts into powerful marketing tools, generating trust and interest among potential clients.He dives into the nitty-gritty of podcast production, from tech hurdles to finding the right talent. But here’s the kicker: Hector believes that the true measure of success is not just downloads but actual business growth. Companies he works with often see reduced sales cycles and increased client engagement, thanks to the authentic conversations their podcasts foster.Curious about what it takes to keep a podcast thriving long-term? Hector offers insights on batching content and setting a realistic release schedule, making it easier for busy entrepreneurs to stay consistent.𝐓𝐮𝐧𝐞 𝐢𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐰𝐞𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 to hear more about Hector’s approach to podcasting and how it can revolutionize your business strategy!𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://demo.ai-setters.com/charlie   See omnystudio.com/listener for privacy information.

The Boardroom Podcast is back with another insightful episode! In the 4th episode, Iggy sits down with Antonio Vaglica, aka "The Money Man," to talk about how to transform your business income into long-term wealth. Antonio shares his journey from baseball to the world of finance and personal development, revealing the strategies that helped him build a successful career in advising entrepreneurs.This episode is a must-listen for anyone looking to leverage their business earnings to create lasting assets. Antonio's focus on unbiased, strategic advice stands out in an industry often filled with conflicting interests. He breaks down concepts like fractional family offices and emphasizes the importance of aligning your finances with your business vision.Don’t miss out on this engaging conversation that’s packed with practical tips, candid advice, and actionable strategies for business owners ready to move beyond short-term profits. 𝐓𝐮𝐧𝐞 𝐢𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐰𝐞𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐧𝐨𝐰!See omnystudio.com/listener for privacy information.

Welcome back to The Boardroom Podcast, where we help you build a business on your terms! Iggy here. Today, we're discussing something that might surprise you: why traditional marketing is dead.  My guest, Dustin Riechmann, is a serial entrepreneur and founder of Seven Figure Leap, a brand that helps mission-driven experts build seven-figure businesses through storytelling.  Dustin’s journey from traffic engineer to expert in storytelling and digital marketing is a unique one, and he’s here at The Boardroom to share why the old-school marketing methods just don’t cut it anymore.  Get ready to rethink everything you thought you knew about marketing—stay tuned! 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: Welcome to The Boardroom Podcast [00:00]  Dustin discusses how his engineering background influenced his storytelling and marketing approach. [2:40] Evolution of Marketing Trends and Core Principles [5:43] The Role of Human Connection and Community in Marketing [9:02] Core Values and Ethos of Dustin's Community [14:17] The Power of Podcast Guesting and Building Relationships [18:59] The importance of showing up and sharing stories and value on podcasts [30:41] 𝐌𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐃𝐮𝐬𝐭𝐢𝐧: Dustin Riechmann is a seasoned business coach and expert in digital marketing and partnerships. He specializes in helping entrepreneurs grow their businesses by leveraging strategic partnerships and relationship marketing. With a focus on sustainable growth and high-impact connections, Dustin provides actionable insights for business owners looking to scale efficiently. Follow Dustin Riechmann: LinkedIn: Dustin Riechmann 📌Subscribe on YouTube:https://www.youtube.com/@theboardroompodcast/podcasts      📌Follow me on Facebook:https://www.facebook.com/ighodaro.odighizuwa  📌Follow me on Instagram:https://www.instagram.com/iggyodighizuwa/  📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/       📌 Listen to Spotify: https://bitly.cx/7hOK   📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://demo.ai-setters.com/charlie    See omnystudio.com/listener for privacy information.

In this powerful episode of The Boardroom Podcast, Iggy sits down with Cole Freeman and Brenden Hitzman, founders of Heart Has No Limit, to discuss their bold mission to inspire and empower the next generation. They discuss how their nonprofit aims to fill the gaps left by society, helping young people, especially those in underserved communities, to redefine success, build emotional resilience, and break free from limiting circumstances. Cole and Brenden share the journey behind Heart Has No Limit, and discuss the creation of a groundbreaking curriculum that focuses on teaching emotional resilience, trust, and life skills to kids aged 10 to 16, and the strategic approach they’re using to make a lasting impact. Iggy, Cole, and Brenden also talk about the importance of mentorship, real-life role models, and how storytelling can transform the way kids envision their future.  They also touch on the challenges of running a nonprofit alongside a for-profit business, and the community-driven approach they’re using to build long-term success for the organization. Stay tuned and watch the full episode to learn how ‘Heart has No Limit’ can empower the next generation! Remember to stay calm, change lives, and have business on your terms. 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: Welcome to The Boardroom Podcast [00:00]  The foundation of Heart has No Limit [00:38] Why do children need good coaches and mentors in life? [2:56] The viral message of inspiration. [6:26] What are the initial challenges of starting the Heart has No Limit? [7:47] Showing the impact through measurable changes. [11:53] The overwhelming support to Heart has No Limit foundation. [44:20] Heart has No Limit aims to create a sense of community and support for children. [44:40] Brenden and Cole express gratitude for the support and opportunities. [44:50] 𝐌𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐁𝐫𝐞𝐧𝐝𝐞𝐧 𝐇𝐢𝐭𝐳𝐦𝐚𝐧 & 𝐂𝐨𝐥𝐞 𝐅𝐫𝐞𝐞𝐦𝐚𝐧: Brenden Hitzman and Cole Freeman are the visionary founders behind Heart Has No Limit, a nonprofit organization dedicated to empowering and inspiring young people, especially those from underserved communities.  The foundation’s mission is to provide kids with the emotional resilience, life skills, and mentorship they need to overcome adversity and redefine success on their own terms.  Cole, a former professional baseball player, and Brenden, a dynamic entrepreneur, both draw from personal experiences to drive their passion for creating meaningful change. Through Heart Has No Limit, they’ve developed a powerful curriculum that teaches emotional resilience, trust, and life principles to kids aged 10 to 16, helping them build a strong foundation for the future. Their impact extends beyond the nonprofit, with a for-profit clothing line that ties purpose and fashion together, creating a community of supporters for the cause. Follow Brenden and Cole: Instagram: @BrendenHitzman | @ColeFreeman Twitter: @BrendenHitzman | @ColeFreeman Subscribe to Their YouTube Channel: Don’t miss out on their inspiring stories and content!  📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts      📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa  📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/  📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/       📌 Listen to Spotify: https://bitly.cx/7hOK   📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://demo.ai-setters.com/charlie   See omnystudio.com/listener for privacy information.

In this comeback episode of 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭, Iggy sits down with Nolan Bradbury, an experienced accountant who offers unique insights into the relationship between personal and business finances. Nolan shares his journey from psychology to accounting and discusses how his understanding of human behavior informs his approach to helping entrepreneurs grow and scale their businesses.𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞? 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐒𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐧𝐠 𝐅𝐢𝐧𝐚𝐧𝐜𝐞𝐬.Nolan emphasizes treating personal and business finances as separate entities for both financial and mental health. Entrepreneurs should view themselves as 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬 and ensure they are paying themselves first. 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐚𝐬 𝐚 𝐓𝐨𝐨𝐥.Nolan views accounting as a "Rosetta Stone" for understanding business. He highlights how meaningful metrics and tailored financial reports can serve as early indicators of potential issues, much like a "canary in a coal mine." 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬.Nolan advises treating your accountant as a long-term team member, not just a one-time hire. This ensures better communication, understanding, and alignment of business goals. 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐎𝐯𝐞𝐫 𝐏𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧.One of Nolan’s guiding principles is that "perfection is the enemy of progress." Entrepreneurs should focus on moving forward, rather than waiting for everything to be perfect before taking action. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐈𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐜𝐭𝐢𝐨𝐧This episode of 𝑻𝒉𝒆 𝑩𝒐𝒂𝒓𝒅𝒓𝒐𝒐𝒎 𝑷𝒐𝒅𝒄𝒂𝒔𝒕 offers an essential lesson for every entrepreneur: managing your finances with intention is the cornerstone of sustainable growth. Nolan Bradbury shares invaluable insights on the importance of separating personal and business finances, treating your accountant as a trusted, long-term partner, and setting clear expectations for financial success. But the heart of his message is the idea that progress matters more than perfection—reminding us that consistent, mindful action is more impactful than waiting for the perfect moment. 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: Welcome to The Boardroom Podcast [00:00]  Nolan's Journey into Accounting [2:10] How Nolan helped entrepreneurs grow and scale their businesses. [6:40] Why should you not rely on traditional financial reports? [7:08] Common Mistakes in Hiring Accountants [11:32] Separating Business and Personal Life [19:19] What’s the right technique for working with clients? [28:06] 𝐌𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐍𝐨𝐥𝐚𝐧 𝐁𝐫𝐚𝐝𝐛𝐮𝐫𝐲: Nolan Bradbury is an experienced accountant with a unique approach to helping entrepreneurs grow their businesses by aligning financial health with personal well-being.  With a background in psychology, Nolan emphasizes the importance of treating accountants as key team members and maintaining clear expectations to ensure business success.  Connect with Nolan on LinkedIn or visit his website at https://bradfieldco.com/  for more insights. You can also reach him directly via email at [email protected]. 📌Subscribe on YouTube: https://www.youtube.com/@theboardroompodcast/podcasts      📌Follow me on Facebook: https://www.facebook.com/ighodaro.odighizuwa  📌Follow me on Instagram: https://www.instagram.com/iggyodighizuwa/  📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/       📌 Listen to Spotify: https://bitly.cx/7hOK   📌Listen to Apple Podcast: https://bitly.cx/Zy7z  𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://demo.ai-setters.com/charlie   See omnystudio.com/listener for privacy information.

Iggy sits down with Josiah Novak, a guy who seems to have cracked the code on balancing a successful life with top-notch health.  He's here to share his journey and some invaluable insights on how you can start feeling and looking your best without sacrificing the things that matter most to you. He works with high-performing guys who often put everything else first, neglecting their own health. Sound familiar? He starts with fitness because, let's be honest, we all want to look and feel our best.  Josiah believes most men already have the skills and discipline needed to be healthy; it's just a matter of redirecting that energy towards themselves. Fitness is more than just about getting abs; it's about building confidence, making clearer decisions, and interacting with people in a healthier way. Josiah emphasizes the synergy between faith and fitness, explaining how spirituality can provide a playbook for life, guiding you through family, business, and personal health. One of the key takeaways is the importance of setting and maintaining standards for yourself. Fitness isn't just a phase; it's a long-term commitment to better health and well-being. Josiah encourages a balanced approach, avoiding extreme diets and focusing on sustainable habits. He also talks about the significance of having non-negotiables in your routine—those little things you refuse to give up, like date nights or enjoying a glass of wine. The goal is to find a balance that allows you to stay in shape while enjoying life. Josiah lives by a quote that perfectly encapsulates his philosophy: “Live a quiet life, take care of your family, and show up for those you love.”  If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome to The Boardroom Podcast [00:08] Prioritizing Health and Wellness for Entrepreneurs [02:24] Fitness and Mental Health for High-Achieving Men [05:27] The Connection Between Fitness and Spirituality [09:06] Josiah's Fitness Journey: Coaching and Mindset [14:58] Debunking Fitness Myths for Busy Professionals [17:42] Simplifying Fitness: Movement, Muscle, and Meals [20:57] Balancing Fitness Goals with Life's Non-Negotiables [24:42] Sustainable Fitness Mindset and Body Image [30:02] Fitness Maintenance and Goal Setting for Men [36:22] Impactful Living: Health, Faith, and Starting the Day Right   📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSetting #LeadGenerationSee omnystudio.com/listener for privacy information.

On today’s podcast episode, we're exploring the world of fitness coaching with two legends: Will Nelson and Tikis Maciel. Ever felt like the fitness coaching world is just too crowded? Will gets it. He's seen it all and knows that working with someone who truly specializes in your niche can be a game-changer.  Generic coaching? Nah, that's old news. Specialization is where the magic happens. The market's changed a lot recently. These days, fitness coaches are making seven figures organically! But let's be real, paid ads make things quicker. Will shares how he's never launched a brand without them.  Now, if you're someone who dreads the idea of diving into paid ads because you've been burned before, you're not alone. Will understands that pain. He's seen people spend thousands on agencies with no results.  Tikis has strong opinions about DM ads and how to use them effectively. The key is getting into conversations quickly, whether through AI or directly, to increase the chances of booking qualified calls. He’s all about building trust and making meaningful connections. DM ads are a fantastic way to spark conversations and build trust. Will and Tikis explain how they use them to qualify leads quickly and efficiently.  So, if you're tired of salespeople who don't get you or ads that seem to go nowhere, Will and Tikis talk about the importance of having a solid strategy, understanding your dream client, and building undeniable social proof. Tune in and transform your approach to fitness coaching and business. Because, in the end, it's not just about the tactics but about having the right principles and strategies to succeed. If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome to The Boardroom Podcast [04:11] Building Trust with Instagram DM Ads for Lead Generation [11:41] SMS Marketing: Quick ROI and Ad Optimization [15:37] Messenger Ads: Boosting Leads in the Fitness Industry [19:40] Personal Branding and Lead Generation Through DMs [23:04] Crafting Specific Ad Messaging for High-Quality Leads [30:27] Strategic Marketing and the Power of Clear Messaging   📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSetting #LeadGenerationSee omnystudio.com/listener for privacy information.

Starting an online fitness business is tough, right? Marketing, sales, keeping everything running smoothly—it’s a lot. But guess what? It doesn’t have to be a mystery.  Iggy had a chat with Tikis from Blue Chip Media on the Boardroom Podcast, and he shared some golden advice you need to hear. Tikis is a marketing genius. He’s been running successful ad campaigns for years, and he and Iggy often arrive at the same conclusions about what works and what doesn’t. Here's what they talked about: The Big Problem: Messaging The Solution: Do Your Homework Research: Get to know your audience. What are their pain points? What do they need?  Clarity: Make sure your message is spot on. Clear messaging beats fancy design any day.  AND A WHOLE LOT MORE!!! Expect to spend money just to gather data. Craft the perfect pitch and be patient because building a successful business means playing the long game. Don’t rely solely on platforms like Facebook for leads—build your own email list. Nurture those leads with consistent content using tools like AI. In short, building an online fitness business is about understanding your audience and crafting the perfect message. It’s hard work, but with the right strategies, you can make it happen. If you’re serious about making progress and not just spinning your wheels, this episode is for you.  If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome to The Boardroom Podcast [02:58] Consistent Messaging: The Key to Online Business Success [06:14] Mastering Messaging and Targeting in Marketing [11:41] Why Research and Clear Expectations Matter in Ad Campaigns [16:25] High-Ticket vs. Low-Ticket: Strategies to Avoid Mistakes and Optimize Ad Spend [20:26] Building Trust and Delivering Value in Online Marketing [24:36] Using Email Marketing and AI to Build a Successful Acquisition System   📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSettingSee omnystudio.com/listener for privacy information.

Ever felt stuck in a rut, doing the same job day in and day out?  Brooke Triplett’s journey on the Boardroom Podcast is exactly what you need to hear.  It’s not just about sales techniques, it’s about transforming your life and career even if you think you don’t have what it takes. Brooke, who runs "She Sells," shares her incredible path from a predictable teaching job to smashing $8 million in high-ticket fitness sales.  Her story starts with her reading to her kids and realizing she wanted more from life. How did she go from that to leading a top sales team? By mastering the art of connection and understanding people. Brooke started with network marketing, hit some big wins, but felt something was missing. She then moved through various roles, even selling tobacco (which she hated), but learned crucial lessons about human behavior and persuasion. Her turnaround came when she embraced her passion for fitness and sales. She learned to mix emotional connection with strategic thinking – figuring out how to genuinely help people see a better future.  This isn’t just selling; it's about changing lives. What's more impressive? Brooke believes women excel in sales because of their intuition and social skills. When she tapped into these abilities, her conversion rates soared. Now, she’s helping other women do the same.  Brooke Triplett is all about helping women unlock their potential to make money online as remote closers. If you’re looking to boost your sales skills or switch career paths, Brooke’s programs – Launchpad and Accelerator – are the perfect start.  Check out her website, shesells.online or chat with her on Instagram @shesellswithbrooke.  This podcast isn’t just a sales lesson; it’s a life lesson. Tune in to the Boardroom Podcast and get inspired by Brooke’s story.  If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome to The Boardroom Podcast [01:48] Sales, Fear of an Average Life, and Industry Transitions [07:17] Career Shift: From Teaching to Fitness Industry Sales Training  [12:26] Personal Growth Through Advanced Sales Techniques  [18:00] Developing a Sales Mindset: Bridging the Gap Between Pain and Vision  [22:55] Creating Urgency and Overcoming Stagnation with Sales Techniques  [28:11] Navigating Gender Dynamics and Personal Growth in Fitness Sales  [32:53] Enhancing Sales with Women's Social Skills: Tips for Improvement    📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSetting #LeadGenerationSee omnystudio.com/listener for privacy information.

Struggling to Sell Your Fitness Program? Here's How to Turn It Around! Are you offering a fantastic fitness program or service but finding it hard to get clients to buy or even show interest?  You're not alone; many fitness entrepreneurs have faced this frustrating situation! But don't worry, there’s a way to change this. Tune in to learn how to:   Identify and Address Your Target Market's Frustrations: Understand the silent problems and frustrations your potential clients are experiencing. Create Compelling Offers: Develop an offer that promises to solve the specific problem your audience thinks they have. Educate and Transform: Once they engage with your offer, guide them towards understanding and addressing the true root of their issues.   Ready to transform your clients' lives and see your business thrive?  Tune in and learn how to connect deeply with your audience, create irresistible offers, and ultimately, help your clients achieve their fitness goals. If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome to The Boardroom Podcast 📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSetting #LeadGenerationSee omnystudio.com/listener for privacy information.

Today, we’re diving into a topic that’ll blow your mind—Debt vs. Leverage.  I know, it sounds like the same thing, but trust me, they’re worlds apart. What We’re Covering: Debt 101: The lowdown on using other people’s money to buy liabilities. Leverage Mastery: How to transform debt into a financial turbo boost by investing in assets that actually make you money.  Bank Secrets: Ever wondered how banks make bank on your deposits? Yup, they max out leverage. By understanding their game, you can start playing it too. I’m telling you about my first property purchase—how I turned a tiny down payment into a massive return by leveraging to the max. Imagine putting down 5% and ending up with 55% equity when the market booms.  We’ll explore how I'm leveraging blockchain to generate insane income. My $100,000 investment story is just the start—how about creating $40k to $70k annual returns without even touching your own money? Debt ain’t evil, it’s just misunderstood. Sure, debt can be a nightmare if you misuse it. But if you wield it like a financial ninja to create leverage, you're gold. Stop sweating over paycheck-to-paycheck living and start thinking bigger.  If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   Episode Highlights: [00:00] Welcome To The Boardroom Podcast [00:06] Debt Vs Leverage In Finance [01:45] How Banks Use Leverage To Amplify Returns On Investments. [03:31] Leverage On Property, Amplifying Returns As It Appreciates. [05:22] Leveraging Debt For Asset Acquisition And Cash Flow [07:11] Leverage To Create Income And Maximize Access To Capital [10:36] Importance Of Using Leverage To Produce Income   📌Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us on Facebook: https://www.facebook.com/TheBoardRoomPod/      📌 Listen to Spotify: https://bitly.cx/7hOK  📌Listen to Apple Podcast: https://bitly.cx/Zy7z     #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSetting #LeadGenerationSee omnystudio.com/listener for privacy information.

Are you struggling to make your brand stand out in today's crazy competitive market?  Do you feel like you're pouring your heart and soul into your work, but your brand just isn't reflecting that?  Well, I get it.  It's frustrating and exhausting, but that's exactly why you need to tune into The Boardroom Podcast with Bijal Patel. Bijal is a branding wizard—I'm talking seven-figure magic here. She has this knack for pulling the very essence of what makes you, well, YOU, and turning it into a brand that not only aligns with who you are but also makes you shine in the digital space.  She helps everyone, from newbies starting their six-figure journey to seasoned pros hitting the eight-figure mark, achieve their true potential. She learned some hard lessons, like the fact that friends and family usually aren't your best marketing gurus—true, right? Instead, she leaned into her skills and adapted, turning to branding when interior design didn't click online. Bijal's journey taught her the importance of betting on yourself, especially when you're at rock bottom. And here's where it gets interesting: Bijal's company is all about blending strategy with creativity. They don't just slap on a logo and call it a day. They dig deep into your vision, values, and voice to create what she calls a "brand brain."  This AI-powered tool leverages everything unique about you and helps you dominate your social media, ads, emails—pretty much everything. Bijal's approach isn't just about looking good; it's about having a strategic depth that 99% of your competitors are probably missing.  We also want to invite you to a two-day brand-powered AI intensive in Houston where you'll get hands-on experience. You'll learn to create content that truly represents your brand voice and walk away with concrete strategies and tools. Click this link to register: Imagine creating high-quality content that feels 100% you, but with 1x effort that gives you 100x the output.  Imagine gaining the confidence to present yourself exactly as you want to be seen, making the impact you know you can make. It's time to invest in you.  You owe it to yourself and the incredible work you do.   Episode Highlights: [06:10] Journey Through Entrepreneurship, Branding, and Design  [12:37] Overcoming Challenges with AI and Branding  [16:51] Unleashing Creative Genius for Superior Branding  [20:30] Strategic Branding vs. Tactical Execution: What Matters  [24:43] Enhancing Your Brand with AI and Marketing Techniques  [30:06] Harnessing Technology for Business Growth  [35:29] Elevating Branding and Marketing with AI  [39:40] Driving Business Growth and Innovation with AI  [45:08] The Intersection of Personal Growth, Entrepreneurship, and Self-Awareness    If you enjoyed this episode, be sure to subscribe, tune in and share this podcast. Remember, Stay Calm, Change Lives, and Have Life On Your Terms!   📌Subscribe:   ○ Subscribe on YouTube: https://www.youtube.com/@TheBoardRoomPodcast/podcasts     📌 Like Us On Facebook https://www.facebook.com/TheBoardRoomPod/      Full episode available to listen to on: 📌 Spotify: https://open.spotify.com/show/2dk2HzluHRr0oA2v2xSqof  📌Apple Podcast: https://podcasts.apple.com/ph/podcast/the-board-room-podcast/id1717007792   #artificialintelligence #aipowered #futureofwork #businessautomation #TheBoardRoomPodcast #AIforBusiness #Automation #Efficiency #DigitalTransformation #AppointmentSetting #LeadGenerationSee omnystudio.com/listener for privacy information.