S1E4 | MiiR X: Alissa Leinonen

In 1996, Alissa Leinonen refinanced her Jeep for four thousand dollars in cash, which she then used as seed funding to found her catering business, Gourmondo. On opening day, she made a total of $36 in sales. Fast-forward nearly three decades, and Gourmondo has grown to become one of the most well-known and successful catering companies in the greater Seattle area. So how did Alissa transform her business from scrappy to strategic? Listen to her story to find out.To learn more about Gourmondo, visit www.gourmondoco.com or follow them on Instagram: @gourmondoco.****The MiiR X Podcast is available on Apple Podcasts, Spotify, and YouTube.If you've found value in the MiiR X Podcast, we encourage you to subscribe, rate, and review the show. Your feedback helps us reach more listeners and make a bigger impact.Additionally, we invite you to join the conversation about the MiiR X Podcast on LinkedIn, where you can share your thoughts, insights, and favorite moments from Season 1 – as well as your suggestions for topics to cover for Season 2 – by tagging MiiR.For more information about the MiiR X Podcast, please visit miir.com/podcast.Interested in attending MiiR X events? Visit miir-x.com.Thanks for listening!