S1EP01 疫後重開機！改變vs不變、挑戰vs機會並存的台灣旅遊業 Feat. 台灣觀光策略發展協會吳懷紳(Michael) 理事長

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

「你覺得旅遊是剛需還是一般消費？」疫情後，大眾對旅遊的定義與心態早已不同，台灣旅遊業也發生了劇烈變化，在疫後的這一年，觀光旅遊業者們如何迎接挑戰，抓住機會？本集邀請台灣觀光策略發展協會理事長吳懷紳（Michael），剖析疫後旅遊業的新趨勢，並分享台灣旅遊業的復甦策略與未來發展方向。 ✨本集亮點 ▶️ 04:57 疫後旅客消費趨勢變化，旅遊業的挑戰與時機 ▶️ 13:22 台灣觀光的行銷策略的痛點 ▶️ 16:18 台灣如何借鏡韓流推廣台灣文化？ ▶️ 22:39 接待名人經驗分享：全球百大富豪12頁需求 ▶️ 25:07 台灣觀光的身份認同一致，才能建立統一觀光形象。 ▶️ 29:22 AI 對旅遊業的影響？留言告訴我們，你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人：陳稚宜 Chih Yi Chen, 陳怡雯 Yvonne Chen, 林易萱Claudia Lin 剪輯：聲歷其境錄音室、陳杰生 Jason Chen 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司專訪合作邀約 ➠ [email protected] 本節目由【聲歷其境】團隊製作播出 -- Hosting provided by SoundOn

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S1EP01 疫後重開機！改變vs不變、挑戰vs機會並存的台灣旅遊業 Feat. 台灣觀光策略發展協會吳懷紳(Michael) 理事長

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This episode is 34 minutes long.

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This episode was published on December 30, 2024.

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