S1EP05 堅持「賣台」，就是要讓世界愛上台灣

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

「當提到台灣菜，你會想到什麼？」可能是牛肉麵？可能是蚵仔煎？每個台灣人心中的答案也許都不一樣。這原因來自台灣菜受到多移民的影響，無法輕易決定「代表菜」，如同台灣最具代表性的旅遊形象也尚未被定義一樣。但沒有被定義，台灣觀光就沒有魅力嗎？本集我們再次邀請到台灣觀光策略發展協會(DTTA)理事長，這次以飛亞旅行社創辦人吳懷紳（Michael）的身份參與，領路閱聽者看見歐美觀光客眼中的台灣。從精緻旅遊的策展思維到量身打造的深度體驗，他將分享如何讓台灣的獨特征服國際旅人。 ✨ 本集亮點 ▶ 10:40 疫情期間品牌轉型的挑戰與匠生活的誕生。 ▶ 11:44 精緻旅遊需求的崛起：深度體驗與細緻服務。 ▶ 14:03 接待名人經驗分享：死侍 Ryan Reynolds與黃仁勳父母 ▶ 21:55 台灣人常跑日本，My Japan Tour的市場定位是什麼？ ▶ 27:33 借鏡韓國的文化輸出，策展思維是未來提升旅遊品質的重要策略。留言告訴我你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene Instagram https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人: 陳稚宜 Chih Yi Chen, 陳怡雯 Yvonne Chen, 林易萱Claudia Lin 剪輯：陳杰生 Jason Chen 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司 ✉️ 專訪合作邀約 ➠ [email protected] -- Hosting provided by SoundOn

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S1EP05 堅持「賣台」，就是要讓世界愛上台灣

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This episode is 45 minutes long.

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This episode was published on January 27, 2025.

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