S1EP10 全球最大旅展ITB Berlin今年展什麼？直擊最新旅遊趨勢與台灣觀光競爭力 Feat. 飛亞旅行社創辦人吳懷紳(Michael)

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

全球旅遊市場競爭激烈，台灣如何站穩腳步，國際版圖中佔有一席之地？透過參加旅展，提升國際能見度和開啟商機，可能就是其一！全球規模最大的 B2B 旅遊交易展會之一，柏林國際旅展（ITB Berlin）今年吸引超過180多國的觀光局、旅遊業者、航空公司、科技新創與媒體參加，展示最新的旅遊產品與市場趨勢。今年不僅有永續旅遊、智慧旅遊、特殊主題旅遊（如 LGBT 友善旅遊、文化深度旅遊）等豐富看點，台灣也在這場盛會中精彩表現！本集《Taiwan Scene 旅遊瞭望台》再次特邀飛亞旅行社創辦人 Michael，分享2025年柏林國際旅展的第一手觀察與產業分析，帶我們直擊全球180多國旅遊業者如何爭奇鬥艷！ ✨ 本集亮點 ▶ 為何 ITB Berlin 是旅遊業者不容錯過的國際展會？全球市場的最新關注焦點為何？ ▶ 生成式 AI 如何輔助旅遊業？虛擬貨幣未來能否用在旅遊交易？ ▶ LGBT 友善行銷、永續旅遊與新興目的地等如何在展會上展現競爭力？ ▶ 「過度旅遊」成為新的觀光公害？永續觀光不能只靠業者？ ▶ 「短影音」成為全球旅遊宣傳新戰場？ ▶ 台灣館的宣傳策略如何？歐洲市場對台印象？ ▶ 從日韓、泰國、阿拉伯到歐洲，各國如何在展場爭奇鬥艷拚目光？ ▶ 如何透過參展經驗調整市場策略？未來 3-5 年旅遊市場又將如何發展？留言告訴我你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene Instagram https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人：陳怡雯 Yvonne Chen, 林易萱Claudia Lin 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司 ✉️ 專訪合作邀約 ➠ [email protected] 本節目由【聲歷其境】團隊製作播出 -- Hosting provided by SoundOn

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S1EP10 全球最大旅展ITB Berlin今年展什麼？直擊最新旅遊趨勢與台灣觀光競爭力 Feat. 飛亞旅行社創辦人吳懷紳(Michael)

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This episode is 32 minutes long.

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This episode was published on April 7, 2025.

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