S1EP18 從訂票平台到體驗體驗師，AI如何改寫旅人的出發方式？Feat. 易遊網總經理陳志豪

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

台灣人旅遊很聰明，會比價、挑內容，也逼著平台不斷進化。在這個連 ChatGPT 都能幫你排行程的時代，旅遊平台還能扮演什麼角色？易遊網總經理陳志豪 Chris 指出，AI與科技的浪潮，正在引導台灣旅遊從「比價平台」走向「體驗設計師」的新角色。從「火車KTV × 動力火車」到「啦啦隊VIP賽事體驗」，易遊網正用數據與創意，提供沉浸式體驗，透過越來越多創新商品顛覆了我們對旅遊平台的想像，也證明科技不只是工具，更能為旅行注入人味與想像力。本集我們一起走進平台背後的演算法與決策邏輯，看 25 年累積的龐大數據的訂票平台，透過 AI 精準分析，把海量資訊轉化為個人化推薦，在正確的時間，把最合適的旅遊靈感與商品送到旅人眼前，重新定義「旅遊的開始」。 ✨ 本集亮點 ▶ 當演算法遇上消費者：「搜尋框」才是王道！旅遊平台如何信任顧客，而非操控需求？ ▶「動力火車」不只上台唱歌，還能在環島火車上陪你歡唱？如何把演唱會變成整趟旅程？ ▶ 年輕人為什麼愛比價、重CP值，卻對品牌忠誠度下降？Z世代的旅遊行為大解析 ▶ 「自由行從買機票開始」：平台如何在每一步決策裡精準介入，卻又不干擾選擇？ ▶ 從兄弟啦啦隊、五月天演唱會、醫美到海外看球賽—旅遊商品的創新是這樣來的 ▶ AI是幫手而非取代：如何導入AI工具，提升效率、優化服務，同時保有「人的溫度」？ ▶ 外國旅客最愛的「一日環島火車證書」，如何成為台灣在地旅遊的另類爆款？觀迎留言告訴我你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene Instagram https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人：陳怡雯 Yvonne Chen, 林易萱Claudia Lin 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司 ✉️ 專訪合作邀約 ➠ [email protected] 本節目由【聲歷其境】團隊製作播出 -- Hosting provided by SoundOn

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S1EP18 從訂票平台到體驗體驗師，AI如何改寫旅人的出發方式？Feat. 易遊網總經理陳志豪

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This episode was published on July 28, 2025.

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