S1EP19 花蓮「觀光逆襲」大公開！從咖哩、漁場到古蹟，地方創生如何玩出新商機？Feat. 花蓮將軍府1936主理人任聿新Rush

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

當最引以為傲的自然景觀—太魯閣因災情受創，無法帶入觀光人潮，震後的花蓮還有什麼值得旅人留下來、慢慢走的理由？觀光，也不該只是引流量，更是帶動產業、創造品牌、留住人才的長期佈局！一位在地創業者，從一碗咖哩、一道鍋物、到漁場體驗與芋頭品牌，意外開啟了在地產業轉型的新可能，用貼近生活的方式，為花蓮重新「說故事」。本集邀請到「花蓮將軍府1936」主理人、家咖哩創辦人 Rush（任聿新），從創業初衷談起，分享他如何從七星潭廢墟出發，打造結合海洋、文化與設計的場域體驗；如何透過芋頭品牌 OOA，翻轉農產附加價值；更在 2024 年進一步修復百年日式宿舍群，催生讓旅人駐足、品牌進駐、產業重生的文化聚落。這一集，我們看見的，是一場真正從地方出發的逆襲行動。 ✨ 本集亮點 ▶ 餐飲創業到文化空間策展，Rush 如何實踐觀光產業的「在地系統思維」？ ▶ 花蓮芋頭過剩四千公噸，為何成為觀光商機的起點？ ▶ 七星潭定置漁場翻轉行銷：從地方廢墟變成人氣據點 ▶ 將軍府不是一個景點，而是一個品牌生態系？如何吸引 16 間在地品牌進駐？ ▶ 地方創生不是浪漫理想，而是扎實的商業與土地連結觀迎留言告訴我你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene Instagram https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人：陳怡雯 Yvonne Chen, 林易萱Claudia Lin 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司 ✉️ 專訪合作邀約 ➠ [email protected] 本節目由【聲歷其境】團隊製作播出 -- Hosting provided by SoundOn

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S1EP19 花蓮「觀光逆襲」大公開！從咖哩、漁場到古蹟，地方創生如何玩出新商機？Feat. 花蓮將軍府1936主理人任聿新Rush

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This episode is 39 minutes long.

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This episode was published on August 11, 2025.

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