S1EP22 你以為只是叫車？其實已搭上 Uber 打造的智慧觀光體驗！Feat. Uber 公共政策暨政府事務總監馬培治 Marvin

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

🚖 在觀光旅遊裡，交通往往是最被低估、卻也最關鍵的一環。對旅客而言，能不能「順利叫到一台車」，往往決定了旅行體驗的好壞，更是影響城市觀光好感度的關鍵分數。在本集節目中，我們邀請到 Uber / Uber Eats 公共政策暨政府事務總監馬培治 Marvin，同時也是台灣數位平台經濟協會常務理事。Marvin 不只是政策的溝通者，更是推動平台經濟在台灣落地生根的重要角色。從 Uber 在台灣與計程車產業的「衝突到共存」，到機場接駁摩擦點的制度挑戰，甚至於 Uber Eats 如何成為觀光餐飲的新橋梁，Marvin 分享他的第一手觀察與豐富的國際合作案例，讓我們看見交通平台如何與觀光產業碰撞出更多火花，甚至描繪未來，Uber 司機或將成為你的專屬「觀光大使」！這不只是一段搭車的故事，而是一張關於觀光、生活與數位經濟如何交會的未來藍圖。 ✨ 本集亮點 ▶ 日本人力車、英國皇家馬車，甚至倫敦地鐵票—Uber 怎麼把傳統交通變成觀光行銷？ ▶ 旅客不想排隊等鼎泰豐？Uber Eats 如何幫忙「把台灣美食送進飯店房間」？ ▶ 台灣哪些高鐵站，意外成為 Uber 接駁的熱點？數據背後藏著什麼觀光啟示？ ▶ 司機有可能變成導覽員？未來甚至 AI 自駕車能一路幫你解說台灣風景？留言告訴我你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene Instagram https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人：陳怡雯 Yvonne Chen, 林易萱Claudia Lin 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司 ✉️ 專訪合作邀約 ➠ [email protected] 本節目由【聲歷其境】團隊製作播出 -- Hosting provided by SoundOn

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S1EP22 你以為只是叫車？其實已搭上 Uber 打造的智慧觀光體驗！Feat. Uber 公共政策暨政府事務總監馬培治 Marvin

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This episode is 39 minutes long.

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This episode was published on September 22, 2025.

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