S1EP49 不只「有機場」！國門城市桃園如何讓旅人不只抵達「過境」更想慢旅「沈浸」？Feat. 桃園市觀光旅遊局局長陳靜芳

from Taiwan Scene 旅遊瞭望台 · host Taiwan Scene

✈️ 提到桃園，你想到的是什麼？機場、轉機、出國、回家。對世界來說，桃園是抵達台灣的第一站；但一座國門城市，要如何讓旅客不只是「經過」，還願意「停留」？當國際旅遊邁入深度慢旅時代，桃園正透過品牌思維、科技應用與永續策略，重新定義城市觀光的再訪（Revisit）策略與價值。本集邀請桃園市觀光旅遊局局長陳靜芳，分享桃園如何發揮「台灣縮影」的優勢—從閩南、客家、眷村到原住民與新住民的多元文化，從 46 公里的珍珠海岸線，到爭取國際暗空認證的拉拉山星空，以山海並進之姿，展現深度旅遊魅力。節目中更公開觀光創新的具體做法，包含很有人性的AI旅遊助理「小桃」、北橫假日接駁的低碳實踐。桃園正在示範—城市行銷不是景點的排列組合，而是城市價值能否被轉譯、升級，讓過路客成為一訪再訪的旅人。這不只是景點分享，更是一場關於「城市品牌化與策展」的深度對談。你準備好重新認識桃園了嗎? ✨ 本集亮點 ▶ 桃園如何從「國門 Hub」翻轉成值得「專程造訪」的旅遊目的地？ ▶ 聚焦「Revisit」策略：為什麼桃園鎖定的是旅客再訪之旅？ ▶ 從珍珠海岸、北橫到拉拉山暗空聖地，如何打造屬於桃園的國際品牌？ ▶ AI 旅遊助理「小桃」如何提供個人化行程建議，重新定義旅行體驗？ ▶ 永續觀光怎麼做？低碳接駁、深度導覽與地方合作如何提升旅遊品質？ ▶ 城市行銷不是辦活動，而是把地方故事變成世界看得見的品牌資產。留言告訴我你對這一集的想法！ Taiwan Scene 的旅遊生活雜誌網站：https://taiwan-scene.com/ 我們有 IG 喔！趕快追起來！ Taiwan Scene Instagram https://www.instagram.com/taiwanscene/profilecard/?igsh=MnJqd2J4azAzeXZr 主持人：林易萱 Claudia Lin 製作人：陳怡雯 Yvonne Chen, 林易萱Claudia Lin 節目監製｜讓世界愛上台灣股份有限公司、贏想品牌策略有限公司 ✉️ 專訪合作邀約 ➠ [email protected] 本節目由【聲歷其境】團隊製作播出 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Jul 27, 2026

Embed this episode

Attribution link and audio player

Ready to play

S1EP49 不只「有機場」！國門城市桃園如何讓旅人不只抵達「過境」更想慢旅「沈浸」？Feat. 桃園市觀光旅遊局局長陳靜芳

0:00 40:04

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Prescription For Living In Houston Podcast Dan Stine Welcome to "Prescription for Living in Houston," the podcast hosted by Dan Stine. Join us as we dive into the vibrant tapestry of life in the Houston metro area. Whether you're a resident or considering a move to this bustling city, this podcast is your ultimate guide to navigating and embracing everything Houston has to offer.From exploring the diverse culinary scene to uncovering the hidden gems of local attractions, we leave no stone unturned. We delve into the unique neighborhoods that make up Houston, offering valuable insights into their distinctive characteristics, amenities, and community vibes. Whether you're seeking a family-friendly suburb or a vibrant urban experience, we've got you covered.While the show is not exclusively for doctors, we tailor our discussions towards medical professionals due to Houston's status as home to the world's largest medical facility. We highlight opportunities and resources available to healthcare professionals, shedding light on the unpara I AM 000 Triple Zero Victoria ‘I AM 000’ is a podcast produced by Triple Zero Victoria which provides life-saving call taking and emergency dispatch services to the Victorian community. It gives rare access to real emergencies and the people behind them. You will hear real audio between callers and call-takers as the patients and on-scene emergency services personnel share their stories and first hand experiences as they deal with emergencies and often challenging situations.

Frequently Asked Questions

How long is this episode of Taiwan Scene 旅遊瞭望台?

This episode is 40 minutes long.

When was this Taiwan Scene 旅遊瞭望台 episode published?

This episode was published on July 27, 2026.

Can I download this Taiwan Scene 旅遊瞭望台 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!