S2 BONUS: The One About Marketing Your Senior Photography Business with Leslie Kerrigan

What does it really take to build a successful senior photography business today?In this episode of The One Behind the Lens, Kate sits down with senior photographer and educator Leslie Kerrigan, founder of Seniorologie.Leslie has been photographing seniors for nearly two decades and has built a thriving business along with an education platform that helps photographers create profitable, sustainable senior photography businesses.During the conversation, Kate and Leslie dig into one of the biggest marketing mistakes photographers make today — relying on photos alone to attract clients. Leslie explains why modern seniors need to see the **experience**, not just the final images, and how photographers can better connect with both seniors and their parents when marketing their work.They also discuss how senior model teams have evolved over the years, why video content is becoming increasingly important for photographers, and how knowing your business numbers is one of the most powerful things you can do to build a sustainable photography business.If you're a photographer who wants to book more senior sessions and market your business more effectively, this episode is packed with practical advice and real-world insight.Meet my Guest:Leslie Kerrigan is a senior portrait photographer and educator who helps photographers book more clients, charge with confidence, and build businesses that actually support their life.She is the founder of Seniorologie, a one-stop resource for senior photographers that includes a podcast, retreats, online education, and coaching programs designed to help photographers grow profitable senior photography businesses.When she’s not photographing clients or mentoring photographers, Leslie can be found spending time with her husband, two sons, and their dogs.In This Episode We Talk About• The biggest marketing mistake senior photographers make• Why posting photos alone isn’t enough to attract senior clients• How seniors discover photographers vs. how parents choose them• Why Instagram continues to be a powerful marketing tool for senior photographers• The real role of senior model teams in today’s marketing landscape• How to structure a senior model program that supports your business• Why video content and behind-the-scenes clips help build trust with potential clients• The importance of understanding your numbers when building a sustainable photography businessA Quote From Leslie“The biggest mistake I see senior photographers make is relying on their photos to do the marketing work.”Marketing isn’t just about showing your images — it’s about showing the **experience** and helping potential clients understand what it will feel like to work with you.Resources Mentioned in This EpisodeLearn more about Leslie and her education platform:Seniorologie Website[https://www.seniorologie.com](https://www.seniorologie.com)Seniorologie Business Retreat (Salt Lake City – July 2026)[https://seniorologie.com/bizretreat](https://seniorologie.com/bizretreat)Free Resource for Photographers[https://www.canva.com/design/DAGLDAiV06c/PtxOiDr7tw-7nJ-cqPu3yA/view](https://www.canva.com/design/DAGLDAiV06c/PtxOiDr7tw-7nJ-cqPu3yA/view) Connect with LeslieInstagram: @seniorologieWebsite: www.seniorologie.comConnect with KateInstagram: @katedecosteWebsite: www.katedecostephotography.com/photographersAbout the PodcastThe One Behind the Lens is a podcast for photographers and creatives who want to build sustainable, profitable creative businesses.Hosted by photographer and educator Kate DeCoste.Enjoyed the Episode?If you loved this conversation:• Follow The One Behind the Lens• Leave a review on your favorite podcast platform• Share this episode with a photographer friendYour support helps more photographers discover the show.