S2 E1: So Lovely to be Back

Christine and Keith are back with Season 2 of Behind the Counter. They talk about Valentine’s Day and how restaurants can bounce back and make the most out of this holiday. - Christine and Keith's Unexpected Delights to Help your Restaurant for Valentines Day [01:25] Recap of Season 1 [02:45] The American Culinary Federation and Hospitality News [10:38] Valentine’s Day [16:42] Tips and Ideas for Restaurants Opening Up [23:21] Non-Couple Deals for Valentine’s Day [25:59] Christine and Keith on Valentine’s [28:07] Cost, Commercialization, and Inflation [29:58] What to Look Forward to in Season 2 Be Kind or Leave According to Restaurants Are Usually a Valentine’s Day Staple. Not This Year by Emily Moquin of the Morning Consult, there is uncertainty in dining out due to Omicron, the rapid spread, and the different mandates across different states. However, Christine and Keith still think couples should still make that Valentine’s Day reservation because people are going to be out and about the day before for the Superbowl. Tips and Ideas for Restaurants Opening Up For restaurants that are finally opening to full capacity again, Christine advises to make it easy to make reservations, create flexible dining experiences, make the most of outdoor spaces, and promote the crap out of your business. Keith also suggests giving out unexpected delights such as champagne, strawberries, or personalized gifts to guests when they leave the restaurant, so they remember your restaurant so that they remember your brand or restaurant beyond their dining experience. Where to Find Them: Facebook - DeVita & Hancock Hospitality Group Inc. Instagram - @devita_hancock_hospitalityYouTube - Behind the Counter with DeVita & HancockTikTok - Behind the Counter with DeVita and Hancock Official Website - DeVita and Hancock Hospitality Group Christine DeVita on LinkedIn Keith Hancock on LinkedIn [email protected]