S2 E10: Greenwashing BS: How Fake Sustainability Is Ruining Real Progress

Everyone’s suddenly “saving the planet.”Every brand’s “eco-friendly.” Every campaign has a leaf on it.And every company wants you to believe they care.But the truth is: most of them don’t.In this episode, I’m sniffing out the bullsh*t around greenwashing - how brands fake sustainability for PR, profit, or credibility, and how it’s quietly damaging the real progress we need.We’ll talk about:🌿 The signs of greenwashing and how to spot them💰 Why fake sustainability marketing hurts genuine brands🫢 The rise of greenhushing - why good companies are staying silent🤝 How to find real purpose-driven businesses worth working with🔥 And what you can actually do if you do care about making a differenceBecause sustainability shouldn’t be a marketing campaign - it should be a commitment.