S2 E11: Going Viral BS: Why Going Viral Can Kill Your Brand

Everyone wants to go viral.It’s the holy grail of modern marketing - the “one post” that’s going to change everything. But here’s the uncomfortable truth: going viral rarely helps your business… and often destroys it.In this episode, I’m sniffing out the bullsh*t around viral campaigns - why so many entrepreneurs treat virality like a strategy, how it actually works, and why it can backfire spectacularly.You’ll hear real stories of creators who went viral and paid the price - like Ashton Hall, whose 4 a.m. “banana facial” routine earned him 600 million views and a full-blown reputation crisis, and Essena O’Neill, the Aussie influencer who exposed how fake her own viral life really was and then quit the internet altogether.We’ll unpack the science of why viral content spreads, the dark tactics people use to manufacture it, and what actually works if you want long-term visibility that pays.Because virality gives you attention - but attention without intention is noise.