S2 E14: New Year, New You BS: Why January Reinvention Sets Founders Up to Fail

Every January, we’re told the same thing: New year, new you.New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.But what if that idea is actually setting people up to fail?In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.We look at:why January motivation fades so quicklythe psychology behind failed resolutionshow all-or-nothing thinking creates burnoutwhy founders feel this pressure more intensely than mostand what actually works instead if you want sustainable progressThis isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.