S2 E16: Fresh Start BS: Why January hasn’t magically fixed your business

January is supposed to be a fresh start.So why are so many founders exhausted, disappointed, or quietly burning out by February?In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics.If January hasn’t magically fixed your business, this episode will explain why - and what to do instead.