S2 E17 Founder & CEO of Hoopsy; Lara Solomon

Welcome to another exciting episode of Founders Unplugged! In this episode, our host Greg McCallum sits down with the brilliant and passionate Lara Solomon, Founder and CEO of Hoopsy. Get ready for an engaging conversation as they dive into the world of entrepreneurship, sustainability, and the challenges of building a startup.Here's what you can expect from this episode:1. Unveiling the Journey: Lara shares her inspiring journey of founding Hoopsy, an environmentally friendly midstream test made from 99% paper and 99% plastic-free. Discover how Lara's vision and determination led her to create a product that not only helps people but also contributes to a sustainable future.2. Overcoming Obstacles: Join Greg and Lara as they discuss the hurdles faced by entrepreneurs in the startup world. Lara opens up about the initial struggles of choosing a brand name and navigating the direct-to-consumer market. Gain valuable insights into the challenges of targeting the right audience and the importance of perseverance in the face of setbacks.3. The Power of Feedback: Lara shares her experiences with receiving feedback and the impact it has had on her business. Discover how constructive criticism and a willingness to adapt can lead to significant improvements in pitching and product development. Learn from Lara's journey as she embraces feedback and continuously refines her approach.4. The Importance of Community: Greg and Lara delve into the significance of building a supportive community in the startup ecosystem. Lara highlights the value of events and networking opportunities, sharing her positive experiences with the vibrant startup community in Brighton. Gain insights into the power of collaboration and the benefits of connecting with like-minded individuals.5. Celebrating Wins: Lara candidly discusses the rollercoaster ride of entrepreneurship and the importance of celebrating even the smallest wins. Discover how a win, no matter how insignificant it may seem, can fuel motivation and drive. Join Greg and Lara as they explore the emotional journey of being a founder and the resilience required to keep pushing forward.Don't miss out on this captivating episode of Founders Unplugged, where Lara Solomon shares her entrepreneurial journey, insights, and the story behind Hoopsy. Get ready to be inspired and motivated as you dive into the world of startups and sustainability. Hit that play button and join us for an engaging conversation with Lara Solomon, the visionary founder of Hoopsy!Don't forget to like, subscribe, and share this episode with fellow founders and entrepreneurs. Stay tuned for more exciting conversations on Founders Unplugged!Connect with Lara on LinkedIn: https://www.linkedin.com/in/larasolomon/Check out Hoopsy here: https://www.hoopsy.com/Want to know about me and ThinkWork? https://www.thinkwork.info/