S2.E17: The New Local SEO, with Joel Waldman of Yak AI. 

Tom and Curtis Hays engage Joel Waldman, founder of Yak AI, to discuss the evolving landscape of local SEO and the critical role of Google Business Profiles. The conversation delves into the impact of AI on marketing strategies and the necessity for businesses to adapt to new consumer behaviors. Joel shares actionable insights for small to medium-sized business owners to enhance their online presence and drive growth.N.B.: Follow Joel on LinkedInCheck out YakAI.coTakeaways:The Google Business Profile is crucial for local SEO.AI is transforming the marketing landscape.Yakkers thrive in competitive environments.Customer reviews significantly impact business visibility.Optimizing digital storefronts is essential for growth.Businesses must adapt to changing consumer behaviors.Leveraging existing customers for reviews is key.AI tools can enhance customer engagement.Content development helps train AI models.Monitoring online profiles is an ongoing necessity.