S2 E18: Positioning BS: Why You Think You Have a Marketing Problem (But You Don’t)

“We just need better marketing.”It’s the default diagnosis for almost every struggling business.Low leads? Marketing.Poor conversions? Marketing.Slow growth? Definitely marketing.But what if that’s the wrong problem entirely?In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath.If marketing always feels harder than it should, this might change the way you think about your business completely.