S2 E28 Co-Founder of Immerzo; Michael Coppola

In this episode I have the pleasure of chatting with Michael Coppola, Co-Founder and CEO of Immerzo. Immerzo is building a platform to help brands and creators collaborate on immersive campaigns in virtual worlds like Roblox and Fortnite.Michael has a background in filmmaking and marketing, and after seeing the potential of the creator economy and immersive advertising, decided to launch Immerzo to connect brands with virtual world creators.Some of the topics we discussed include:The gap in the market for tools to help brands and agencies manage immersive campaignsImmerzo's B2B platform that is currently in beta testingThe types of creators they are targeting such as Roblox and Fortnite creatorsThe lack of monetization options available for these creators and how Immerzo aims to provide solutionsExamples of early traction with letters of intent and a creator databaseThe future of immersive content creation being enabled by advances in generative AIUsing virtual reality for remote team meetings and building company cultureIt was fascinating to learn about Michael's journey starting Immerzo and the opportunity they see in this emerging space. Be sure to listen to our full discussion to hear more insights on the future of immersive advertising.Connect with Michael on LinkedIn: https://www.linkedin.com/in/michael-coppola-29709270/Check out Immerzo here: https://www.immerzo.io/Want to know about me and ThinkWork? https://www.thinkwork.info/