S2 E29 Managing Director at Switchplane Ltd; Tom Fielder

In this episode of Founders Unplugged, your host Greg Mccallum sits down with Tom Fielder, Managing Director of Switchplane Limited to discuss his journey building one of the UK's leading software engineering firms.Tom Fielder started Switchplane in 2003 with his brother as "just a couple of software geeks" working out of their parents' garage. Over the past 21 years, Switchplane has grown to help manufacturers across industries integrate their systems through custom software development and solving complex digital problems.In our conversation, Greg and Tom cover:- Tom's experience with COVID-19 and how it impacted the start of his year- The evolution of Switchplane's business model from "anything for anybody at any price" to focusing on custom software and AI solutions- Switchplane's niche in helping manufacturers integrate their systems and use of data- Their participation at industry events like Digifest and plans to speak there again- The challenge of making AI relevant and valuable to different audiences-Switchplane's focus on "meaningful change" and preference for solving complex problems- They also discuss Switchplane's first major project developing software for an airport transfer company and how that experience helped shape their approach.Join Greg and Tom for this insightful discussion of Switchplane's journey, their commitment to clients, and Tom's perspectives on the software industry.Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomfielder/Check out Switchplane here: https://www.switchplane.com/Want to know about me and ThinkWork? https://www.thinkwork.info/#startupfounder #foundersunplugged #entrepreneur #founder #businesspodcast #startuplife