S2: E3 - Beatrice Carranza: Breaking the Stigma and Representing Latina Culture in Cannabis

In this episode of Women in CannaBusiness, we’re joined by Beatrice Carranza, the founder of BACHAZ, a Latina-owned cannabis brand bringing the bold, authentic flavors of Mexican culture to the cannabis industry. Beatrice’s journey from growing up as a teen mom in a border town to building a successful cannabis brand through the Social Equity Program is one of resilience, hard work, and passion. Her company, BACHAZ, stands out as the first cannabis brand in Colorado to offer bilingual packaging, making cannabis more accessible to Hispanic communities. Beatrice shares her personal journey from selling Mexican candies as a child to creating infused candies that represent her culture and community. With each gummy handcrafted in small batches, BACHAZ brings bold flavors like tamarindo chamoy and chili flakes, a true taste of a Mexican fruit cup with a cannabis twist. As a passionate advocate for social equity, Beatrice discusses the importance of representation and how she’s breaking the stigma around cannabis in Hispanic communities. In this episode, Beatrice talks about: Growing up in a border town and facing the stigma of cannabis in her community The inspiration behind BACHAZ and her mission to serve and uplift her culture Her journey from teen mom to Latina entrepreneur in the cannabis space How she’s pushing for more opportunities for women and minorities in cannabis Her hard-earned wisdom for other women looking to break into the industry 🎧 Tune in now on Spotify and Apple Podcasts to hear Beatrice’s story and learn how she's helping to shape the future of cannabis through representation and social equity. Follow Beatrice and BACHAZ: Instagram: @bachazgummies LinkedIn: Beatrice Carranza Facebook: Bachaz Website: www.bachaz.com A huge thank you to OCM Digital Marketing, our sponsor for Season 2, for supporting the Women in CannaBusiness Podcast!