S2:E4 The Truth About Aging and Marketing: Why Women Over 50 Are the Hidden Powerhouse

The episode discusses the underrepresentation of women over 50 in advertising and the impact of this demographic on consumer spending. It highlights the need for brands to recognize and market to this demographic effectively.TakeawaysUnderrepresentation of women over 50 in advertisingThe significant impact of women over 50 on consumer spendingChapters00:00 The Invisible Market10:33 The Commercial Success of Inclusive Marketinghttps://buymeacoffee.com/unfilteredunboundhttps://www.facebook.com/unfilteredandunboundA copy of the research article this podcast episode is based on is located here -https://spectacular-syrniki-ec0636.netlify.app/