S2 E55 - Concrete Coating: What Makes It So Profitable?

In this engaging episode of Beers with Contractors, hosts Will and Terry sit down with Alosha Pederson, the owner of Endless Poxybilities Concrete Coating, a leading concrete coating company. They discuss the challenges and journeys of starting and scaling a business in the concrete coating industry. Alosha shares insights on the importance of branding, the role of CRMs, and the strategic growth through acquisitions. He highlights the value of setting big goals, understanding finances, and being relentless in the pursuit of excellence. The episode also touches on the dynamics of working with a spouse and the impact of private equity in the industry. This conversation is a treasure trove of actionable advice and motivational anecdotes for anyone looking to build a thriving contracting business. 00:00 Introduction 01:22 Introducing the Guest: Alosha Pederson 02:41 Aloha's Journey into Concrete Coatings 04:56 Scaling the Business: Growth and Challenges 07:44 Building a Strong Team and Company Culture 16:11 The Importance of Branding 26:58 Scaling Through Acquisition 30:39 The Role of an Owner 34:15 Working with Your Spouse 38:45 Industry Insights and Future Plans 46:04 Conclusion Contact at Alosha Pederson: Website: https://endlesspoxybilities.com/ Facebook (Endless Poxybilities): https://www.facebook.com/profile.php?id=100077723058514 Facebook (Alosha): https://www.facebook.com/alosha.pederson.1/ Instagram: https://www.instagram.com/endlesspoxybilitiescc/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours