PODCAST · business
Beers With Contractors
by Beers with Contractors
Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.
Episodes
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S2 E92 - The Contractor's Guide to Pricing, Sales, and Profit in 2027
In this episode of Beers with Contractors, Will opens an October episode by encouraging comments and explaining his annual goal-planning process: start in October, collaborate with the team, and lock budgets by mid-November, noting the first budgeting year is often messy but improves control.…
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S2 E91 - The Pricing Formula Every Contractor Needs to Know
In this special solo episode of Beers with Contractors, host Will encourages contractors to start Q4 annual planning early and then walks through how to handle vendor price increases without guessing, using a crawl space vapor barrier example where material cost rises from $0.25 to $0.27 per foot...
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The Safety Mistake Contractors Make | Beers with Contractors: Flight Edition
✈️ Safety isn’t just another box to tick on your to-do list. If you’re running a construction or home services business, your job is to make sure everyone gets home safe. In this week’s Beers with Contractors Flight Sampler, Will and Terry talk about why safety has to start with leadership and...
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S2 E90 - AI, Automation & the Future of Contractor Software
In this episode of Beers with Contractors, host Will and Terry welcome host Christopher Rice of Builder Prime to clarify how CRMs, ERPs, and field service management tools fit together in home services and to explain Builder Prime as a “business operating platform” managing the customer lifecycle...
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Stop Using Banks the Wrong Way | Beers with Contractors: Flight Edition
✈️ Your banker should be more than just the person you call when you need a loan. In this week’s Beers with Contractors Flight Sampler, Will and Terry break down why building a real relationship with your banker can become a serious advantage for your business. From credit lines and business…
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S2 E89 - $3 Billion Projects, AI Data Centers & The Future of Construction
In this episode of Beers with Contractors, hosts Will welcomes Terry back to Beers with Contractors, joking about his absence, then they discuss construction headlines and trends. They note US construction spending fell 0.5% in July 2026 (down 3.8% year over year) with residential especially…
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How Much Should Your Property Make? | Beers with Contractors: Flight Edition
✈️ What if you could quickly tell whether an investment property is worth the risk? In this week’s Beers with Contractors Flight Sampler, Terry breaks down the 1% and 2% rules—a simple way to look at rental income potential before putting your money into a property. For example, a $300,000…
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SE E88 - The 5 Biggest Profit Leaks in Your Contracting Business
In this episode of Beers with Contractors, hosts Will interviews Scott Pierce, founder of Third Edge Consulting and a certified Pinnacle business guide, about why growth often creates chaos for contractors and why “better” matters more than simply getting bigger. Scott emphasizes differentiating...
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Why Your Business Isn’t Scaling | Beers with Contractors: Flight Edition
✈️ Why do some contractors go from $1M to $5M… while others stay stuck at $3M? You’ve probably seen it yourself. Two companies in the same market, doing similar work yet one keeps growing while the other seems to stay in the same place. So what’s the difference? In this week’s Beers with...
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S2 E87 - How One App Is Changing Foundation Repair
In this episode of Beers with Contractors, hosts Will interviews Daniel Stark, founder of Stark Foundations (2009), about improving foundation repair engineering through better field diagnostics, communication, and faster processes. Stark describes common contractor mistakes such as…
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The Secret To Great Hires | Beers with Contractors: Flight Edition
✈️ Your next great hire might be closer than you think. Every contractor is looking for good people. But what if the best way to find your next hire isn’t through a headhunter or another job posting? In this week’s Beers with Contractors Flight Sampler, Terry talks about a different way…
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S2 E86 - Constructing Success with Women in Home Services
On Beers with Contractors, Will welcomes Kristen Bulza to discuss why having women in leadership is a “cheat code” in construction and home services. Kristen shares her path from running a small construction crew in Los Angeles and working as a police and fire dispatcher—where she learned to…
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Do Your Managers Know These KPIs? | Beers with Contractors: Flight Edition
✈️ Do you know the numbers your managers should know in your home services business? Most contractors know they need to track their KPIs. But are you tracking the right ones? In this week’s Beers with Contractors Flight Sampler, Will breaks down the key numbers that can tell you what’s really...
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S2 E85 - REITs Explained: Turn Real Estate Into Wealth
On Beers with Contractors, Will interviews multifamily real estate specialist Aubrey Noblitt about how contractors can build long-term wealth by owning and rehabilitating real estate and tapping local incentives many don’t know exist. They discuss financing options like DSCR loans, FHA...
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S2 E84 - The CFO Secrets Behind a More Profitable Contracting Business
In this episode of Beers with Contractors, hosts Will and Terry welcome Shannon Weinstein, a CPA and fractional CFO behind Keep What You Earn, to address contractor financial pitfalls that spark debate online. Shannon explains why many $5–$10M home service businesses feel broke: owners confuse...
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Know Your Real Break-Even | Beers with Contractors: Flight Edition
✈️ How much does your business actually need to make before you’re profitable? If you don’t know your break-even number, you’re flying your business blind. In this week’s Beers with Contractors Flight Sampler, Will breaks down the simple formula every contractor should know: Fixed Expenses ÷…
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S2 E83 - The Sales Strategy Every Contractor Needs to Know
In this episode of Beers with Contractors, Will reframes in-home sales for contractors by using movie roles to shift mindset: the customer is the protagonist (hero) of their own story, and salespeople should avoid trying to be the hero or the customer’s best friend (deuteragonist). Instead,...
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S2 E82 - How to Recruit Top-Tier Tradesmen in 2026
In this episode of Beers with Contractors, hosts Will and Terry talk with Meghan Ritchie of Trustal Recruiting about hiring for locally owned home services companies. Meghan shares her background from marketing agency work to becoming a GM in Atlanta, managing 26 trucks, and explains how…
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S2 E81 - Contractors Are Saving Hours with This Estimating Tool
In this episode of Beers with Contractors, host Will and Terry banter about Terry’s Florida trip and a new studio they joke is a “death trap,” then welcome Ryan Weiss, Director of Business Development at ArcSite. Ryan explains ArcSite as a mobile-first drawing, estimation, takeoff, and proposal...
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S2 E80 - From Spray Foam to Seven Figures: What It Takes to Scale
In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from...
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S2 E79 - The Million-Dollar Habit Every 8-Figure Contractor Has
In this Q&A episode of Beers with Contractors, Will and Terry discuss common contractor business challenges: profit margin vs. markup (including how material-based markup and costly callbacks destroy gross profit), marketing ROI (using an 8% budget target, prioritizing Google/search, SEO, CRM and...
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S2 E78 - The Software That's Helping Contractors Win More Jobs
In this episode of Beers with Contractors, host Will and Terry recap meeting listeners at the National Foundation Repair Association Conference and discuss Will’s Bedrock Academy event, then welcome guests Rachael and Leslie from Oblyss. They explain how Oblyss was created to solve foundation...
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S2 E77 - Top Contractor Mistakes (Compilation)
This episode of Beers with Contractors highlights common mistakes contractors make when starting and running their businesses and the lessons learned from costly real-world failures. Key themes include using clear, adequate contracts instead of informal paperwork, staying on top of lien…
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S2 E76 - Remix Episode: Close More Deals with These Sales & Financing Lessons
In this remix episode of Beers with Contractors, the guests discuss why contractors should treat financing as a company-level commitment rather than leaving it to sales reps, including absorbing associated costs appropriately and marketing payment options early so customers expect them and can...
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S2 E75 - ICF Explained: Energy Efficiency, Strength, and Speed
In this episode of Beers with Contractors, host Will and Terry recap their fifth Construction Camp for Kids event and welcome longtime friend Alfonso Nieves of Fox Blocks (Airelite Plastics), an insulated concrete form (ICF) expert who trains contractors nationwide and with the National Home...
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S2 E74 - Most Contractors Are Breaking Labor Laws Without Knowing It
In this episode of Beers with Contractors, hosts Will introduces employment attorney Tracy Melvin of Melvin Law to discuss common employment-compliance pitfalls for construction and home services companies, especially around payroll and overtime. Tracy explains her HR-to-law background,...
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S2 E73 - How Construction Schools Build Job-Ready Workers
In this episode of Beers with Contractors, Will and Terry discuss how contractors can build effective systems and processes by borrowing from academic training models Terry uses in construction education. Terry explains the importance of designing training around different learning styles...
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S2 E72 - Q&A Episode: Financing Options, Value Engineering, CSR Metrics and More
In this episode of Beers with Contractors, Will and Terry catch up on summer plans and progress on a bar build, then run a Q&A from their audience. They discuss why offering customer financing matters in home services, question the value of 0% options, and mention using GreenSky while noting...
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S2 E71 - The Future of Foundation Repair Starts Here
In this episode of Beers with Contractors, host Will and Terry welcome Jae Wells, founder of American Standard Foundation Repair and president of the National Foundation Repair Association (NFRA), to discuss his path from medical school to building a foundation repair company approaching 20 years...
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S2 E70 - This Contractor Pay System Added 14% More Productivity
In this episode of Beers with Contractors, Will discusses how contractors should navigate employee raise requests by benchmarking wages to local market data and using performance pay to tie higher earnings to measurable results. He clarifies performance pay versus historical piece-rate pay,...
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S2 E69 - Judging Oklahoma Homes & Building Real Estate Wealth
In this episode of Beers with Contractors, Will and Terry discuss Terry being “voluntold” to judge the Oklahoma Parade of Homes, touring about 60 homes from Edmond to Blanchard around a $1.2M price point and evaluating categories like staging, layout, craftsmanship, finishes, technology, and lot...
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S2 E68 - Best Marketing and Lead Gen Lessons from Top Guests
Will introduces a “mix-up” compilation episode of Beers with Contractors after a multi-city speaking sprint, focusing on lead generation and marketing takeaways from past guests. The clips cover how home-service contractors should approach a first $5K–$10K marketing spend by setting up Google...
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S2 E67 - Achieving 18X Success: Jolly Goat's Strategic Growth Story
In this episode of Beers with Contractors, hosts Will welcomes back Jeff Gabelsberg of Jolly Goat Garage Doors, a central Oklahoma residential and commercial garage door company, to discuss his background and how he grew the business through systems, processes, and knowing his numbers. Jeff...
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S2 E66 - The Hard Conversations Before Partnering Up
In this episode of Beers with Contractors, hosts Will and Terry discuss why contractors form partnerships and the different types—family, operational, financial, and strategic—emphasizing that partners should share a clear end goal and defined contributions. They stress setting an operating...
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S2 E65 - Tech Trends and Trade Show Triumph
In this episode of Beers with Contractors, hosts Will and Terry share updates ranging from Terry’s restaurant renovation project—featuring a massive black walnut bar slab and plans for event/office space—to Terry’s trip to the AGC National Convention in Orlando with four OU Construction Science...
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S2 E64 - Highlight Episode: The Next Era of Home Services
In a combined episode featuring Christian Olson of Footprint Capital with hosts Terry and Will, the group explains the difference between private equity (PE) and investment banking and why contractors should understand it when considering a sale or partnership. Olson describes PE as capital…
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S2 E63 - What Actually Drives Success In Sales
In this episode of Beers with Contractors, hosts Will and Terry interview Jeff Peters, a national home service sales trainer and host of the Elevate In-Home Sales podcast, about what actually drives success in in-home sales. Jeff shares how he entered sales through a foundation and concrete…
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S2 E62 - The Construction Labor Shortage: Causes and Solutions
Hosts Will and Terry discuss construction workforce recruiting, arguing that young people aren’t lazy but approach work differently due to technology and changing expectations. Terry, now at the University of Oklahoma after OSU, shares how many students secure internships as early as freshman…
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S2 E61 - The Exact KPIs You Need to Grow Past $1M
In this episode of Beers with Contractors, host Will answers the common question “how do I scale my construction company?” by explaining a simplified “flywheel” model for home services businesses: starter gear (cash, assets, technology) drives marketing, then call center, sales,...
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S2 E60 - Why Most Contractors Misunderstand Commercial Buyers
In this episode of Beers with Contractors, host Will and Terry joke about which trades bash each other the most, then welcome return guest Brandon Sprenger, a former field tech and now commercial/industrial HVAC outside sales executive with Intech Solutions in Atlanta. Brandon explains key...
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S2 E59 - The Future of Masonry: Robots, Prefab & Glass Brick
In this episode of Beers with Contractors, hosts Will and Terry sit down with fourth-generation mason and Trinity Brick sales pro Zach Easley. They discuss why brick usually shouldn’t be painted, how masonry has evolved amid labor shortages, and efforts to rebuild interest in the trades through...
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S2 E58 - Top Contractors Are Using This AI Tool
In this episode of Beers with Contractors, hosts Will and Terry welcome Mark Winhoffer, head of the customer success team at Rilla, an AI-driven feedback tool for sales teams. The discussion includes the importance of using polite language with AI, Rilla's application in improving sales...
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S2 E57 - What Will Actually Get Contractors Leads in 2026?
In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and…
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S2 E56 - Q&A Episode: What’s the Real Secret to Motivated Teams?
In this episode of Beers with Contractors, host Will navigates a Q&A session, offering insights based on his entrepreneurial journey. Starting with a personal story of transitioning from a job to a business in home services, he shares lessons learned over 22 years, including the importance of...
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S2 E55 - Concrete Coating: What Makes It So Profitable?
In this engaging episode of Beers with Contractors, hosts Will and Terry sit down with Alosha Pederson, the owner of Endless Poxybilities Concrete Coating, a leading concrete coating company. They discuss the challenges and journeys of starting and scaling a business in the concrete coating...
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S2 E54 - The Subscription Model That Could Change Home Services Forever
In this episode of Beers with Contractors, hosts Terry and Will welcome Hunter Culp, Chief Business Officer of Abundant Home Services. They discuss Hunter's innovative approach to home maintenance, which emphasizes proactive system upkeep over reactive repairs. Hunter shares insights from his...
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S2 E53 - 5 Steps to Record Profits in 2026 for Contractors
In this unique episode of Beers with Contractors, Will delve into the significance of establishing robust business processes, particularly within the home service industry. He introduces the “Five Core Summits” which are essential for scaling any business: Vision, Processes, People, Finance, and...
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S2 E52 - The Pricing Mistake That’s Quietly Killing Contractor Profits
In this episode of Beers with Contractors, host Will engages in a detailed discussion with Curt Kempton, the creator of ResponsiBid, to explore how contractors can enhance their bidding process to maximize client value. Curt emphasizes the importance of rapid communication, understanding client...
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S2 E51 - How Smart Plumbers Are Hitting Seven Figures Fast
In this episode of Beers with Contractors, hosts Terry and Will sit down with Jim Parker, the owner of Jim's Plumbing Now, about the secrets behind scaling a plumbing business. Jim shares his top three pieces of advice for plumbing contractors looking to expand: utilizing dispatch software…
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S2 E50 - Stop Leaking 20% Of Your Profits
In this episode of Beers with Contractors, hosts Terry and Will sit down with Duane Deason, the Founder and President of The Efficacy Group and author of “Operationally Svelte”. Duane shares his expert insights on cost management and efficiency improvements. Duane also delves into common profit...
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ABOUT THIS SHOW
Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.
HOSTED BY
Beers with Contractors
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Frequently Asked Questions
How many episodes does Beers With Contractors have?
Beers With Contractors currently has 154 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beers With Contractors about?
Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer,...
How often does Beers With Contractors release new episodes?
Beers With Contractors publishes regularly with 154 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Beers With Contractors?
You can listen to Beers With Contractors on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beers With Contractors?
Beers With Contractors is created and hosted by Beers with Contractors.
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