S2: E6 - Christina Betancourt Johnson: A Servant Leader’s Approach to Building a Vertically Integrated Cannabis Company

Christina Betancourt Johnson is the founder and CEO of Standard Wellness Maryland — the first African American and Latina majority-owned, vertically integrated cannabis company in the U.S. With a background in executive leadership, nonprofit fundraising, and real estate, Christina entered the cannabis industry with both purpose and strategy, committed to building a brand rooted in service, equity, and integrity.   In our Season 2 finale, Christina joins us to talk about her transition into cannabis, what her day-to-day looks like as a CEO, and the deeper meaning behind her work.   We discuss: The difference between a labor of love and a labor of service — and how she’s teaching her daughter to lead with both Her advice to other women navigating the highs and lows of the industry What it means to build a legacy business rooted in values Why taking care of yourself as a woman in leadership is non-negotiable Christina’s story is a powerful reminder of what’s possible when we lead with intention and remain grounded in who we are.   Connect with Christina: 🔗 LinkedIn 📸 Instagram 🌿 Standard Wellness Maryland 🏪 The Forest Dispensary – Baltimore, MD   Season 2 is presented by our sponsor, OCM Digital Marketing — a boutique marketing agency helping passion-driven cannabis and wellness brands grow through strategic social media, ad campaigns, and full-funnel marketing.