S2 E8: From Authenticity to Sales: Caroline Priebe’s Guide to Presale Success on a Budget

In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products. Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly performance wear. She details the challenges and successes of launching the brand on a limited marketing budget, the importance of authenticity in marketing, and the surprising media coverage Driftless Goods received from major publications. Caroline also provides valuable advice for aspiring entrepreneurs looking to build a genuine and impactful brand. Learn more about Driftless Goods and connect with Caroline for collaborations and to explore their eco-friendly wool products. Connect with Caroline on Substack  and Follow Driftless Goods on TikTok & Pinterest. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.