S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending?This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy.What You’ll Learn✔️ Why accountants often push to reduce marketing spend✔️ How cutting marketing destroys revenue in the long term✔️ The difference between brand-building vs performance marketing✔️ How marketers can better communicate ROI to finance teams✔️ How accountants should interpret marketing numbers✔️ The role of fractional CMOs in scaling growing businesses✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance?Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably.🔗 Connect with Tommy on LinkedIn:https://www.linkedin.com/in/tommyjholt/https://cemoh.com/marketers/tommy-holt/🔗 Connect with kelly on LinkedIn:https://www.linkedin.com/in/kelly-dimkovska-55ba5636/Tuesday Logic: https://www.tuesdaylogic.com.au🔗 Connect with Joshua on LinkedIn:https://www.linkedin.com/in/joshuacilento/https://www.visualacoustics.com.au/🔗 Connect with Daniel on LinkedIn:https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/https://www.power2brisbane.com.au/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship