S2 EP18: Corey Maynard on Licensing, Building BCKR, and Learning the Hard Way

In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel. Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premium market positioning. Learn how BCKR aims to revolutionize fan gear by integrating high-quality materials and design. To learn more, visit bckr.com and follow along on Instagram Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.