S2 EP21: Scaling an Apparel Brand Through Live Shopping + Inclusivity with Tori Wells from Feline Apparel

In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand. Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limited product launches, and her college pop-up tour initiative aimed at empowering young women. Want to know more about Feline Apparel? Check out their latest updates and styles on Instagram, TikTok, and Facebook. For more information and updates, be sure to visit their official website. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.