S2 EP22: The Minimum Viable Product Path to Ecommerce Success with Andy Fine from Sartoro

In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand.   Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept brand to Sartoro, emphasizing a commitment to delivering elevated quality and customer experience.   Andy also provides insights into effective marketing strategies, including focused paid acquisition channels and a contrarian view on extensive A/B testing.   Want to know more about Sartoro?    Check out their latest updates on Instagram, Facebook, and TikTok.   Discover their latest collections and learn more at sartoro.co   You can book a free suit consultation to meet with their team for help with decisions, sizing, or any questions.   Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.