S2 EP23: How to Nail the PR Side of a Product Launch with Yoav Shalev of Tap With Us

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch. Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices. Yoav shares his expertise on how Tap With Us achieved significant press coverage by strategically crafting their launch story and targeting key amplifiers in the media landscape. In addition to his role at Tap With Us, Yoav also runs PingBell — a tool designed to ensure you never miss shipping an order and more. Head over to tapwithus.com to discover their innovative products. Plus, gain more insights from Yoav directly on his official website. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.