S2 EP30: Getting Comfortable with "No" in Ecommerce B2B Partnerships with Kate Cervini from 100mL

 In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels. She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical advice for aspiring entrepreneurs, emphasizing the value of testing, learning, and growing through every experience.   Check out 100ml for the latest updates, and be sure to follow them on TikTok and Instagram for more content and behind-the-scenes insights. Kate uses Snov.io as a go-to tool for email discovery. For more on approachable A/B testing, check out this episode of the Paire Podcast: Listen on Spotify. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.