S2 EP33: Pivoting When Your Main Growth Channel Shuts Down with LeiLani Kopp from Sweet LeiLani Cosmetics

In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients. She discusses the challenges of pivoting her business from retail to e-commerce during the COVID-19 pandemic, the importance of adaptability, and her mission to redefine beauty with a holistic approach. Check out Sweet LeiLani Cosmetics on Instagram, Facebook, and TikTok for beauty tips, product updates, and behind-the-scenes content. Connect with LeiLani on LinkedIn to learn more about her journey and mission! Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team. Special Offer: Get 20% off your order at sweetleilani.com with code PLANTPOWERED (all caps) at checkout.