S2 EP46: The Ins and Outs of a Successful Kickstarter Campaign with Kerry Moher of Red Rooster Golf

In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling. They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key. Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories. Resources mentioned: Your First Kickstarter Campaign (book) Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success. Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.