S2 Ep6: The Fractional CMO Podcast - Kelly Dimkovska of Tuesday Logic

For this episode of The Fractional CMO Podcast, we’re joined by Kelly Dimkovska, founder of Tuesday Logic and a seasoned marketing leader with over 15 years’ experience across healthcare, agencies, and consulting. Kelly shares how she made the leap into the fractional space, why so many businesses struggle to align marketing with commercial goals, and the quick wins that can transform client outcomes.We dive into her passion for healthcare marketing, the shift from agencies to fractional models, and how CMOs can bridge the gap between CEOs, CFOs, and marketing teams. Kelly also explains why conversion tracking is non-negotiable, the importance of internal marketing for HR and retention, and how to build strong, accountable client relationships.Kelly's LinkedIn - https://www.linkedin.com/in/kelly-dimkovska-55ba5636/Tuesday Logic - https://tuesdaylogic.com.au/