S2E006 - Love as a Change Strategy with Brad Fideli episode artwork

EPISODE · Apr 16, 2026 · 27 MIN

S2E006 - Love as a Change Strategy with Brad Fideli

from Love as a Strategy · host Softway

In this episode, Jeff Ma talks with Brad Fideli, Director of HR at NTN Bearing Corporation, about the often-overlooked "people element" of large-scale organizational transitions. Using his company’s recent headquarters relocation as a case study, Brad explains how to move beyond stagnant email blasts by "bringing communications to life" through interactive samples, floorplan sketches, and employee-led committees. From addressing minor daily frustrations like "talking garbage" to fostering authentic connections through casual, interactive gatherings, Brad shares why leadership must remain visible and present long after the initial change is rolled out. Tune in to learn how to navigate major shifts by prioritizing transparency, active listening, and genuine human connection.

Episode metadata supplied by the publisher feed · Published Apr 16, 2026

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S2E006 - Love as a Change Strategy with Brad Fideli

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