EPISODE · Apr 16, 2026 · 27 MIN
S2E006 - Love as a Change Strategy with Brad Fideli
from Love as a Strategy · host Softway
In this episode, Jeff Ma talks with Brad Fideli, Director of HR at NTN Bearing Corporation, about the often-overlooked "people element" of large-scale organizational transitions. Using his company’s recent headquarters relocation as a case study, Brad explains how to move beyond stagnant email blasts by "bringing communications to life" through interactive samples, floorplan sketches, and employee-led committees. From addressing minor daily frustrations like "talking garbage" to fostering authentic connections through casual, interactive gatherings, Brad shares why leadership must remain visible and present long after the initial change is rolled out. Tune in to learn how to navigate major shifts by prioritizing transparency, active listening, and genuine human connection.
What this episode covers
In this episode, Jeff Ma talks with Brad Fideli, Director of HR at NTN Bearing Corporation, about the often-overlooked "people element" of large-scale organizational transitions. Using his company’s recent headquarters relocation as a case study, Brad explains how to move beyond stagnant email blasts by "bringing communications to life" through interactive samples, floorplan sketches, and employee-led committees. From addressing minor daily frustrations like "talking garbage" to fostering authentic connections through casual, interactive gatherings, Brad shares why leadership must remain visible and present long after the initial change is rolled out. Tune in to learn how to navigate major shifts by prioritizing transparency, active listening, and genuine human connection.
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S2E006 - Love as a Change Strategy with Brad Fideli
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