S2E05: Local Heroes

S2E05: Local Heroes The importance of trusted, local news drove audiences in the United States higher through the pandemic, and they operate in a market worth billions of dollars. But with station groups consolidating, an increasing need to deliver on digital platforms, and the rise of distributed newsrooms, how will news stations adapt for the future? In this episode we focus on the key challenges of delivering compelling stories to local audiences. Our Guest This Episode Gary Brown most recently was the Senior Vice President of Content for the Meredith Local Media Group. Overseeing news, marketing, and digital content for the broadcast group. An experienced broadcaster and digital executive with almost three decades of experience, he has launched content initiatives to drive brand recognition, ratings, and revenue growth throughout his career. Before joining Meredith in 2018, he was Vice President of Talent Development for the Napoli Management Group. Prior to that, Brown was Vice President of News for Newport Television, where he oversaw television stations in 22 markets. Brown began his television news career as an intern at age 16 in his hometown of Toledo, Ohio. He quickly moved through the ranks holding news director positions across the United States. More Resources For more on this topic, check out: MediaCentral | Collaborate – Avid’s solution for story-centric news workflows MediaCentral | Publisher – Unify your newsroom and distribute your stories easily to social and online platforms Contact Us Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin