S2E21: Tech Strategy in Action: User Research
from Association Tech Insider Hosted by ASAE Technology Professionals Advisory Council
Everyone loves a good tech strategy session—but how do we make sure those plans don’t just sit on a shelf? We’re diving into the realities of making strategy happen. Join us for the second installment of Tech Strategy in Action, a series where we dive into exactly that. Today we will be discussing how CLIA has implemented their newly imagined website based on an enormous amount of user research, led by our guest Jill Straniero, SVP of Digital Solutions and Managing Director of Global Technology. We will discuss how deep user interviews and audience analysis revealed the need to shift from a department-focused approach to an audience-focused digital strategy. The findings helped streamline twelve websites into two distinct ones. The conversation highlights how user research is not just for usability—it’s a strategic tool for long-term organizational alignment and smarter tech investments Hosted by Norma Castrejon, Vice President, Information Technology at the American Osteopathic Association and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners. Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/
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